CBC Blog
How PR Coverage Affects AI Search Results
PR is Now Critical for AI Search Visibility—Here’s Why AI-driven search engines are reshaping how brands appear online. Unlike traditional SEO, which relies on keywords and backlinks, AI search models prioritize credibility and authoritative sources. If your brand isn’t getting mentioned in the right places, it risks being overlooked in AI-generated results. Public relations (PR)…
Data-Driven PR: Insights That Drive Impact
What’s the value of PR? For those of us who work in the industry, we know the value intuitively but often it can be difficult to communicate it across department silos. One approach to showcasing PR value effectively is leveraging data-driven insights – because it’s hard to argue with cold, hard facts. The biggest reason…
ExpoWest 2025: Three Recommendations
CEO Len Cercone shares his top takeaways from this year's ExpoWest and his advice for breaking through the noise.
What Does A TikTok Ban Mean for Marketers?
Since it rose to popularity in 2020, TikTok has become the epicenter of modern culture. The threat of a TikTok ban and losing this vital pathway to consumer insight and attention is making marketers dizzy trying to understand the implications for their businesses. Our digital team is closely following the shifting social landscape and advising…
Our Top 2024 Industry Predictions
In the ever-evolving world of digital marketing and public relations, staying ahead of trends is paramount. As we step into 2024, our team at CBC has compiled a set of predictions that shed light on the key trends that will define the PR and marketing landscape in the coming year. DIGITAL MARKETING Trend 1: Riding…
Mastering B2B Marketing: Key Trends You Need to Know
As the world of B2B marketing rapidly evolves, businesses are constantly seeking ways to stay ahead. 2024 brings a fresh set of challenges and opportunities, with new trends shaping the landscape. From leveraging AI for deeper personalization to harnessing the power of video content, these emerging trends are pivotal in crafting successful B2B marketing strategies.…
CBC Named 2023 Agency Of The Year For Innovative Approach to PR Measurement
We’re excited to share that CBC has been named the 2023 Agency of the Year by the >American Business Awards>® for our data-driven approach to PR measurement. Our team takes pride in this accolade, which underscores our commitment to excellence in public relations and digital marketing. A Recognition of Excellence The American Business Awards® is…
‘Fall’ Into New Trends: UGC, Seasonal Content, and Influencer Marketing
As the seasons are changing, so are marketing trends! With the holidays right around the corner, we’re rounding up some of the hottest trends coming out this Fall and into the holiday season. From influencer marketing, advertising, and social media content, these trends will be important for your upcoming campaigns. UGC: Craving Authenticity User-generated content,…
