CBC Named 2023 Agency Of The Year For Innovative Approach to PR Measurement


We’re excited to share that CBC has been named the 2023 Agency of the Year by the American Business Awards® for our data-driven approach to PR measurement. Our team takes pride in this accolade, which underscores our commitment to excellence in public relations and digital marketing.

Image that says CBC next to an icon that says 2023 Stevie Winner

A Recognition of Excellence

The American Business Awards® is renowned for celebrating the best in American business, recognizing organizations of all sizes and types for their outstanding achievements. Earning the Silver Stevie® Award in the Agency of the Year category honors our dedication to pushing the boundaries of what’s possible in PR.

The judges praised our approach, with one remarking: “What you (CBC) are doing is important and game-changing for the industry.”  The Silver Stevie® Award is more than just an accolade. It shows that the broader business community acknowledges that what we’re doing at CBC is not just impactful but essential for the future of public relations.

Our Winning Formula: A Data-Driven Approach 

This award showcases our groundbreaking work in using data analysis to connect earned media and influencer marketing with business impact, justifying the ROI of PR programs. This approach isn’t just innovative; it’s necessary. 

Len Cercone, our Founder and CEO, sums it up perfectly: “Though we know earned media is extremely effective, historically it’s been difficult to tie it to business outcomes. At CBC, we’ve developed a data and insights program that provides clients with a clear view of the impact our programs have on driving topline revenue.” 

What Sets CBC Apart

The American Business Awards® recognized CBC for our innovative approach to PR measurement. We’ve moved beyond traditional metrics, creating integrated client dashboards that combine e-commerce data, website analytics, and more to showcase the full impact of PR. 

An excerpt from a CBC e-book that reads "Prove ROI with Outcome and Impact Metrics"

Excerpt from CBC’s guide on “Connecting PR to Business Value”

Our focus is on demonstrating how media coverage not only increases brand visibility but also plays a critical role in improving business outcome metrics, such as lead conversion and online purchases.

Looking Ahead: Continuing to Lead in PR Measurement

We are honored to be named a 2023 Agency of the Year. This award is more than just a win for us; it’s a testament to our commitment to excellence in PR and digital marketing. We continue to strive towards enhancing our measurement techniques, ensuring that we provide our clients with the most effective and data-driven PR strategies.

Discover more about CBC’s innovative approach to PR measurement and how it can contribute to your business’s success.