Controlling The Message
Producing a branded podcast means you get to control your message. What do you have to say? What do you want people to know, and how can you tell them in a new, engaging way?
For example, Life is Good promotes their message of optimism but includes a ping pong challenge at the end of each segment to keep things interesting. Chances are you already know a lot about your audience, so use existing research to find a way to cater to your target market.
If you’re looking for a new medium to engage with your core audience, give podcasting a whirl. You’ll have the space to really prove your brand values while attracting new audiences that share those same values during times where videos and images can’t.
Our work producing the Life is Good Ping Podcast earned several first-place finishes during the 2020 award season, including a Gold Bell Ringer from the PR Club of New England, a PRSA Bronze Anvil, and a PRNews Digital award.
Looking to add a podcast to your brand toolbox? Need help getting your ideas off the ground? Drop us a line, we’ve got your back!