For more than 20 years, CBC has hosted its House Programs, bringing together the nation’s top media and consumer brands under one roof in idyllic locations across the country for the ultimate press trip.  During a 4-day trip, media attendees engage with sponsor brands and their products through immersive, hands-on activations.

Each House Program features a foundational theme to ensure the brands showcased together create a cohesive and engaging experience for attendees, with all sponsors receiving category exclusivity.

The CBC team curates a unique and memorable itinerary, handles all logistics, secures top media attendees and more to provide a seamless, turn-key experience for brand sponsors. House Programs foster a relaxed, intimate atmosphere that cannot be achieved at a typical press event. Sponsors leave with lasting media relationships, and media learn more about the brands and products than they could via a pitch, press release or deskside. In addition to relationship building, CBC’s unique press trip concept has proven results with billions of media impressions, and social content.