Access is everything in media relations, and no other agency has what CBC has: HOUSE Programs that put our publicists in the room with top consumer editors four times a year. Healthline, EatingWell, Well+Good, Bon Appétit, Verywell, Shape — the editors who write for publications that move consumer opinion in food, health, wellness, and clean beauty. Those relationships don’t end when the program does. They’re what make year-round pitching different. Our calls get answered because we’ve earned that.

Behind the access is a team that works for coverage every day. CBC publicists run industry and competitive audits, monitor news cycles for pitch angles, and develop the creative approaches that give editors a reason to write. We handle the full scope of earned media — consumer, trade, and business press — and every campaign begins with message architecture: the three to five core claims that stay consistent across every pitch and every placement, so coverage compounds instead of contradicting itself.

The media landscape has evolved as has reporting and our earned media metrics. At CBC, we’ve developed a proprietary data and insights program that provides clients with a clear view of the impact earned media has on your business. In fact, this is the main reason we were named Agency of the Year by the American Business Awards. Coverage is shared in real time, recapped weekly and monthly. Detailed analysis reports are shared quarterly, with customized benchmarks and KPIs for each client.

Eighty-nine percent of links cited by AI tools come from earned media, which means every placement CBC generates does double duty — reaching the readers it always reached, and building the citation authority that makes brands discoverable in AI search. Learn more about our AI Visibility practice.

Learn more about our AI Visibility practice.