In honor of the start of a new decade, we wanted to reflect back and share some examples of our favorite experiential marketing and public relations campaigns that we’ve worked on…so far!
A Chance at the Iron Throne at Primark Boston
What happens when you bring the Iron Throne, an iconic symbol from the beloved HBO series Game of Thrones, to a retail store? Hundreds of fans in line for over three hours, waiting for their chance to sit as ruler of the Seven Kingdoms.
To celebrate Primark’s partnership with HBO and their Game of Thrones apparel collection, we brought the real HBO Iron Throne into their Downtown Boston retail store. Fans lined up around the block for their chance to get a photo sitting on the throne. The results of this strategic experiential marketing event? Hundreds of visitors inside the store, thousands of social media impressions and engagements, and incredible media buzz.
Truly Tailgate Party at CBC Fall House
Home Depot Patio Dinner at CBC Summer House
What is one of the key elements to pulling off a successful experiential marketing or public relations campaign? Creating a concept that encourages consumers to think about your brand in a new way. That’s why we loved treating our CBC Summer House guests to a cozy patio dinner, sponsored by Home Depot.
While Home Depot may be top of mind when you think of home improvement and hardware, it’s most likely not your first consideration for outdoor furniture. To showcase its line of durable and stylish furniture, we set up patio tables and chairs outside Summer House alongside romantic string lights, festive decor, and a celebrity chef meal. Editors got to test out their line of patio products themselves and saw Home Depot as more than just a store for nails, knobs, and tools.