CBC Blog
Our Top 2024 Industry Predictions
In the ever-evolving world of digital marketing and public relations, staying ahead of trends is paramount. As we step into 2024, our team at CBC has compiled a set of predictions that shed light on the key trends that will define the PR and marketing landscape in the coming year. DIGITAL MARKETING Trend 1: Riding…
Mastering B2B Marketing: Key Trends You Need to Know
As the world of B2B marketing rapidly evolves, businesses are constantly seeking ways to stay ahead. 2024 brings a fresh set of challenges and opportunities, with new trends shaping the landscape. From leveraging AI for deeper personalization to harnessing the power of video content, these emerging trends are pivotal in crafting successful B2B marketing strategies.…
CBC Named 2023 Agency Of The Year For Innovative Approach to PR Measurement
We’re excited to share that CBC has been named the 2023 Agency of the Year by the >American Business Awards>® for our data-driven approach to PR measurement. Our team takes pride in this accolade, which underscores our commitment to excellence in public relations and digital marketing. A Recognition of Excellence The American Business Awards® is…
‘Fall’ Into New Trends: UGC, Seasonal Content, and Influencer Marketing
As the seasons are changing, so are marketing trends! With the holidays right around the corner, we’re rounding up some of the hottest trends coming out this Fall and into the holiday season. From influencer marketing, advertising, and social media content, these trends will be important for your upcoming campaigns. UGC: Craving Authenticity User-generated content,…
The Limits of AI: Why Human Touch is Still Important in Marketing
If you’re a marketer in 2023, then you know that AI is all anyone is talking about. AI software like ChatGPT can help us write content, aid research, and even develop strategic ideas for our next campaign. In 2023, 42% of companies have their eyes on AI for future marketing efforts so it’s important to…
What Does A TikTok Ban Mean for Marketers?
Since it rose to popularity in 2020, TikTok has become the epicenter of modern culture. The threat of a TikTok ban and losing this vital pathway to consumer insight and attention is making marketers dizzy trying to understand the implications for their businesses. Our digital team is closely following the shifting social landscape and advising…
Why You Need to Switch to Google Analytics 4 ASAP
Are you ready to say goodbye to Universal Analytics? As of July 1, 2023, the legacy versions of Google Analytics will no longer work. If you don’t upgrade to Google Analytics 4 by this deadline, you will no longer be able to view marketing data for your website. Upgrading to Google Analytics 4 is essential…
Everything You Need to Know about SEO and PR: Best Practices for Integrated Campaigns
At first glance, search engine optimization (SEO) and public relations (PR) might seem like they are on opposite sides of the marketing spectrum. One is highly technical, the other reliant on soft skills like storytelling and relationship building. However, the savvy marketer knows that PR and SEO overlap in a few key ways. Used together,…
