Our advertising and public relations teams in Boston got together to reinvent the historic Row NYC Hotel and win an Adrian Hospitality Award in the process. To do it, we created a modern version of the glamorous bygone era of NYC celebrity and rockstar glam.
The multiplatform campaign, “More New York than New York”, expressed how the hotel, located in the middle of Times Square, delivered the ultimate New York experience. The work featured supermodel Lizzy Jagger, famed celebrity photographer Ron Galella and Brazilian fashion photographer Marcelo Krasilcic. Our advertising and PR effort has been written about in travel and fashion magazines around the world. And, more importantly, has helped Row NYC achieve industry leading occupancy rates.