Life is Good has been a key source of optimism for the New England community for 25 years, having started out in the streets of CBC’s backyard: Boston. The brand continues to innovate and go above and beyond for their customers. To position Life is Good as the leader in shifting the national conversation from the negative to the positive in life, CerconeBrown has been securing a high concentration of top-quality press focused on the overall brand, in addition to specific product lines, as well as creating and managing the ‘Good Vibe Tribe’ influencer network.
Results
- In 2018, Life is Good received more than 3.3 billion PR impressions. The brand saw a 350% increase in media impressions in comparison to 2017’s 882 million.
- Publications: TIME, CNN Money, Forbes, Business Journals, Real Simple, Rachael Ray Every Day, Parents, Brit + Co, Men’s Health, Shape, Inc.
