APRIL SHOWERS BRING JOULES FLOWERS – ROLLING OUT THE ‘RIGHT AS RAIN’ CAMPAIGN
Looking to make a splash in the U.S. market with their beautifully bold rain wear, Joules, a U.K. based apparel brand, tapped CBC to promote their new “Right as Rain” campaign. By bringing to life a series of influencer, press, and consumer events and activations, we developed brand awareness and affinity within Joules’ target regions of the U.S. – Houston, Tampa, and Atlanta.
Two key elements were influencer events in Houston and Atlanta.
In Houston, with the brand’s Right As Rain collection of Golightly rain jackets and Welly rain boots, attending influencers and kiddos got to enjoy cookie decorating stations, branded cornhole sets, Instagram-able flower walls, and even a “Splash-o-Meter” splash center.
In Atlanta we thought what better way to create brand buzz amongst fashion bloggers than with bold floral patterns and mimosas? To showcase the new Joules “Right as Rain” rainwear collection in Atlanta, Georgia, CBC hosted a spring brunch for top local fashion influencers including whimsical, on- décor and menus, creating the perfect atmosphere to highlight the Joules brand and lifestyle.
- Social impressions – 7.5+ million impressions
- Sample attendees (there were 25 across both events):