CORAVIN

In order to convey the sense of excitement that emanates during Black Friday, CBC created high-quality social content showing the Limited Edition Coravin System at 50% off. This involved creating still images, slow-motion video and stop-motion video content, with the call to action for fans to partake in the deal. Not only were we tasked with creating eye-catching content, but also amplifying these efforts by partnering with key lifestyle and wine community influencers. Our total efforts were also tracked using a UTM-tracked landing page link to carefully monitor both owned and influencer produced content being shared.