IT MAY BE BLACK FRIDAY, BUT WOULD YOU LIKE WHITE OR RED? CUTTING THROUGH THE CLUTTER WITH CONTENT
In order to convey the sense of excitement that emanates during Black Friday, CBC created high-quality social content showing the Limited Edition Coravin System at 50% off. This involved creating still images, slow-motion video and stop-motion video content, with the call to action for fans to partake in the deal. Not only were we tasked with creating eye-catching content, but also amplifying these efforts by partnering with key lifestyle and wine community influencers. Our total efforts were also tracked using a UTM-tracked landing page link to carefully monitor both owned and influencer produced content being shared.