Garnet Hill ran a sweepstakes campaign in partnership with The Beach Club at Charleston Harbor Resort & Marina. CBC worked to drive new-to-file data through a co-branded promotion with a brand-right partner, generate website traffic via a dedicated landing page that directed entrants to the Garnet Hill website after entering, and expose Garnet Hill to a new, relevant, and travel-specific audience through partnership with a destination resort. Additionally, CBC extended the campaign’s reach by using paid bloggers and digital influencers while generating beautiful, lifestyle social media content.
The following metrics prove the success for this integrated digital campaign:
- Received a total of 42,000 entries for sweepstakes
- 17,780 of the total entrants were new-to-file
- Reached a total of 4,004,016 people on Garnet Hill’s owned channels:
- Total email reach: 672,432
- Total web banner’s reach: 1,956,244
- Total social media impressions: 1,375,340
- Total THREADS post impressions (repurposed influencer content): 243
- Extended campaign reach to an additional 1,098,588 people through partner and targeting influencer support on social media:
- Total The Beach Club impressions: 66,220
- Total paid influencer impressions: 1,032,368
- Across all channels, the campaign generated $41,000 in product demand.
Campaign Total Reach: 5,102,847