ShopRite is not your typical grocery store. Each location is family-owned and operated, and the goal is to help each store truly connect with local customers — to treat them like family. To achieve this sense of community, ShopRite stores provide the utmost service – from staffing nutritionists, floral designers and beauty consultants, to having chefs create specialized products for each store (often based on the owner’s family recipes!), ShopRite earns their dedicated shopping fans.
But, if you have never been to a ShopRite, how would you know about the care they put into each of their Northeast locations?
Looking to expand reach and awareness for their brand, ShopRite’s marketing team turned to CBC – experts in creating hands-on brand experiences that immerse and educate press and influencers. To achieve ShopRite’s goal of immediate coverage, as well as their desire to create beautiful content to be re-purposed on their channels, CBC hosted an overnight experience with influencers set in a beautiful beach town on the Jersey Shore. During the immersion, influencers were treated to hands-on experiences with the ShopRite team and their partner brands, including Dole, Smartwater, Olay, Friendship Dairies, Raisin Bran, Rice Krispie Treats and more, in a way that resonated both with them personally, and with their broader audience.