For Positive Thinking Day 2018, Life is Good conducted a national survey gauging the level of optimism across the U.S. CBC packaged these results into a press release and pitched the news to nearly 1,000 media contacts, in addition to securing a partnership with Tali Sharot, cognitive neuroscientist and leading optimism expert. CBC worked to support the #OnePositiveThought campaign through dedicated social coverage from the Good Vibes Tribe, and securing media and influencer attendees the Life is Good Tavern for a night of storytelling on the evening of Positive Thinking Day. Speakers included Life is Good co-founder John Jacobs, Tali Sharot, and Playmakers from the Life is Good Kids Foundation.
- 60m impressions from editorial features, press release and media social coverage
- Features in Real Simple (picked up by Family Circle, Martha Stewart Living, Yahoo, MSN), Parade and The Denver Post
- Tavern event attendees: Boston Magazine, Biz Journals/Forbes, @shasheton and @wheresmyofficenow