April Showers Bring Joules Flowers – Rolling Out the ‘Right As Rain’ Campaign for Joules USA
Have you ever seen a bike-powered carousel that produces pedal-powered rain showers? Neither had CBC until we put experiental events together in Atlanta, Tampa, Houston and our own CBC House Program, to promote Joules’ “Right as Rain” campaign.
In Tampa, we featured our Merry GoLightly at the entrance of Sparkman Wharf, Tampa’s hottest new waterfront destination, this one of a kind, consumer-facing activation served as the perfect opportunity to highlight Joules’ product and drive brand awareness. From testing out Joules’ Golightly rain jackets as they took a spin on our Merry Golightly rain carousel and browsing the pop-up shop, to entering product giveaway contests and capturing the perfect Instagram-able moment, we made sure consumers connected with the brand in a truly fun and memorable way.
Results (Atlanta, Tampa, Houston & CBC House)