Tapping into the genetics beneath a long, healthy life.
THE WORK: Live in the Know / Space Genes / Social Activation
When the Space Consortium at Harvard Medical School announced the of the existence of ‘”space genes”, we saw it as a unique opportunity to raise awareness about our client Veritas Genetic’s innovative whole genome sequencing. After all, knowing if you had space genes is just the tip of the iceberg of what you could learn about your health with Veritas’ help. We used the url spacegenes.com and our Boston advertising, PR and social media teams worked together to create a humorous, integrated marketing campaign.
We leveraged Breast Cancer Awareness Month to encourage women to go online and order Veritas’ BRCA screening kit, through an engaging social media campaign that utilized screen2know.com. Each of our compelling videos gave women another reason to go online, order a kit, and get screened.