Tapping into the genetics beneath a long, healthy life.
In partnership with renowned Harvard Medical School geneticist Dr. George Church, Veritas Genetics became the first company to offer whole-genome sequencing to the general public. CBC worked with Veritas to establish its brand position and strategic marketing programs driving both against building healthcare network partners international, as well as customer acquisition in North America.
Our “Live in the Know” campaign cut through the confusion and clutter of early genetic testing promises to focus squarely on what researched showed was the sweet spot for consumers: understanding personal genetics to maximize the quality of life for years to come.
In two years, Veritas Genetics was successful in expanding across Asia, North America and Europe. The company was named MIT Tech Review’s “50 Smartest Companies,” Fast Company’s “World’s Most Innovative Companies” and twice named to CNBC’s “Disruptor 50” list.