TIME FOR WINE & APPS: HOW WE USED UGC TO CREATE CONTENT FOR CORAVIN’S NEW APP
In order to showcase the Coravin Moments app’s capabilities of pairing everyday moments (food, film, music, activities) with the perfect wine, CBC was tasked with recreating these moments through approachable yet high-quality social content. Though sharing our curated content through social media increased awareness to the app, the goal for CBC was to take things a step further and show just how the app can make little moments that much more memorable. This involved coordinating our #MyCoravinMoment Sweepstakes, calling for fans to submit photos of what they deem to be their “Coravin Moment” for the chance to win their latest product, the Model Eleven. From reposting top fan created content, to enlisting influencer partners to share their own moments, Coravin was able to connect with a wide range of their consumer base like never before.