Couple women dipping spoons into Ocean Spray's world's largest can of cranberry sauce

CONTENT PRODUCTION

CAN OF THE HOUR – UNVEILING THE LARGEST CAN OF CRANBERRY SAUCE IN THE WORLD

OCEAN SPRAY

Cranberry sauce and Thanksgiving are as classic as it gets when it comes to festive pairings, but to create some extra buzz around everyone’s favorite holiday side dish, CBC helped Ocean Spray go BIG (literally) this past November. Set inside the wonderfully wacky Ripley’s Believe It or Not! in Times Square, we hosted top food and lifestyle-focused press and influencers for the unveiling of the world’s largest can of cranberry sauce courtesy of Ocean Spray (which then appeared on the Today Show the next day). From sampling the sauce and posing for social content with the “can of the hour,” to snacking and sipping on a delicious cranberry-themed lunch, this activation was unlike anything our group of media had ever experienced.

Results

  • Outlets Represented
    • Brit + Co
    • Rachael Ray Every Day
    • Food Network
    • Food & Wine
    • TODAY.com
    • The Oprah Magazine
    • Delish
  • Influencers
    • @onehungryjew – 364K followers
    • @diningwithskyler – 179K
  • Total Reach (social and PR): 90+ million