SIDEBAR: CONTENT CREATION & PRODUCTION SERVICES
CBC’s exclusive video service captures your brand within some of the country’s most aspirational lifestyle destinations; from the Rocky Mountains and coastal California to Southern Charleston and Nantucket Island.
Video & Photo Content Production
CBC produces unique, relevant visual content for your brand. The visual content — spanning lifestyle video, instagram-ready photography, how-to’s, and more — is shot through an editorial lens. Deployment is aimed at engaging a highly qualified target audience.
Our CBC content creation service places your brand in some of the country’s most aspirational lifestyle destinations from the Rocky Mountains to coastal California to Charleston to Nantucket’s island — all the places we travel for our HOUSE Programs!
What makes us unique in content production? RELEVANCE and INFLUENCERS.
CBC captures entirely unique and highly relevant video and photography related to each experience in our HOUSE Programs. With video and photo content captured at house events, your brand will ride the high engagement of each HOUSE Program long after the events’ conclusion.
If your video needs talent, we leverage INFLUENCERS from our large and growing CBC Influencer Network. Influencers come with built-in audiences and can help broaden distribution and relevance of your video/photo content. Additionally, on-site during the shoot you’ll receive immediate coverage as the influencer will post live Instagram Stories from behind the scenes tagging your brand. Seems like a no-brainer, right? We think so.
Our network of influencers spans industries from travel, food/entertaining, health/wellness, home design, fashion, beauty and more. And don’t worry, we’re incredibly picky. We make sure we’re mapping your brand with influencers with excellent storytelling skills and high caliber audiences.
Whether we use influencers or not, we’ll make sure we are always providing you with video and photo content that is crafted for the right channels, targeted towards the right audiences, to help you hit the right KPIs for your brand.
What does “content with a purpose” mean?
How does CBC measure the success of campaigns, influencers, and social activity?
How does CBC determine which journalists and influencers are the right fit for my brand?
CBC Video & Photo Production Services Extends the Magic of Our House Programs
We produce content that matches consumers where they are in their journey to your brand – engaging, authoritative, relevant, interesting, true to the brand, believable and, most importantly, has the power to build a lasting connection. We shoot against the background of the incredible cities our House Programs, use influencers as talent (for guaranteed ROI) and will help you create your deployment strategy whether the content is going across social channels or being used in a media buy.
Editorial Style Video
Creative content that aligns with your brand or product but acts as entertainment rather than selling tool. [Option to use Influencers]
How-to / DIY Videos
An informational on how to use you product, wear your product, or create something using your product. 4x more customers would rather watch a video about a product than read about it.
Engaging, step by step videos on how to make a recipe using your product. [Option to use Influencers]
Branded Lifestyle Videos
Placing your brand or product in a lifestyle setting to support a launch, a collection, etc. Use for your website video banner or product pages, email marketing efforts, or social media channels.
Social Media Optimized
We’ll take your product and create social media short videos optimized to live on all types of social media platforms and formats from Facebook/Instagram loops, Instagram Story vertical video, IGTV vertical video segments, GIFs, and even manage FB/IG Live on location. [Option to use Influencers]
Branded Lifestyle Photography
We take your product and place them in lifestyle settings for Instagram-ready assets. Use for your website, email marketing efforts, or social media channels.
Overhead photography of a product grouping or your product grouped/styled with lifestyle props/elements.
Still images that contain moving elements. Usually leveraged for social media or website.
Use photography with added graphic design to create informational or promotional sharables to support a product launch, promotion, sweepstakes, giveaway, or social ad campaign.
Product / Collection Launch
Does your brand have a new product or seasonal collection launching soon? We’ll work with you to produce lifestyle video and/or photo content assets you need to support your launch. [And adding influencers to this content would give that launch added exposure!]
Content for Social Media
Take the video and photo content we produce for you to publish on your brand’s Facebook, Instagram, Instagram Stories [Vertical], IGTV [Vertical], YouTube, Twitter, Pinterest, LinkedIn, etc. If you have a channel in mind, we’ll craft your content specifically optimized for that audience.
Add this video and photo content to your blog to increase time on site and sharability. We’ll even help you craft the story you want to tell.
Website Video Banner
Is your brand’s website optimized for video? Add the video we produce for you to your homepage to capture your consumers attention and increase time on site.
Lifestyle photography/video can be added to product pages or wholesale channels like Amazon. Now that everything online has become so visual, consumers are craving lifestyle images and content when they are considering a product.
Use animated GIFs and optimized lifestyle photography for your email marketing campaigns to drive more opens/click throughs.