Picture this… the Boston Nutcracker’s matinee is over, and all the kids join a parade marching from the Boston Opera House to Primark led by the dancers and characters! To promote Primark’s “Everyone’s Invited” campaign and the brand’s partnership with Boston Ballet, we engaged the public with two in-store events on December 1st & 15th with a GIF photo booth to take pictures with the Nutcracker Bear, craft stations to create photo keepsakes (led by a top influencer), and free hot chocolate from Dunkin Donuts. In addition, CBC worked with a group of 11 local influencers who received a $150 gift card to the store, where they could shop for their performance-ready ensemble. Each influencer shared her experience from start to finish through Instagram.
Results
- Total Reach (social and PR): 12+ million
- Boston Globe
- Conde Nast Traveler
- Mommy Poppins
- Influencers:
- @bostongeorgina
- @christieashley
- @astyledaffair
- @robbinmangano
- @maevestier
- @venturetravelist
- @onecrafdiygirl
- @the_zlist
