Woman working in healthcare and technology, creative marketing campaign for Hologic

CREATIVE CAMPAIGNS

THE SCIENCE OF SURE

HOLOGIC

Hologic, a leading global healthcare and diagnostics company, asked us to help them define and express their brand positioning in a way that would inspire their employees as well as doctors and their patients. What we came up with transcended Hologic’s technologies and got to the core of who Hologic was and what they truly offered. The result was a healthier, more human brand.