Sprawling southern plantations, historic cobblestone streets, a sun-soaked harbor-side – packed with southern charm, Charleston, South Carolina is nothing short of the perfect spot for an end-of-the-summer getaway. This is exactly the mini-vacation that 10 top tier editors enjoyed during the debut of Cercone Brown Company’s (CBC) Charleston Experience from September 15th-18th. Staying in a house […]
As consumers continue to expect things at the click of a button, certain brands are capitalizing on the advantages of this and positioning themselves at the forefront of this trend. Over the past few years, several services have emerged that allow consumers to get everything they need with one click – from groceries to wine […]
It’s the time of year again when pool noodles and sunscreen are replaced with Halloween decorations and pumpkin-flavored everything. Adding to the excitement and popping up right up in the heart of NYC is Grandin Road’s Halloween shop – a seasonal store within a store located in Macy’s Herald Square. This experiential retail shop is 1,400 […]
The days when only stereotypical models starred in ad campaigns are long gone. Instead, many companies like Dove, Honey Maid, and Nike are now using people who redefine classic beauty and family archetypes. Though each ad campaign is as different as it is powerful, one thing remains true in all: no one looks the same. Dove […]
Moms everywhere struggle to get healthy food into their kids. We cook Jessica Seinfeld’s cakes baked with smash cauliflower and create clever names for celery/peanut butter/raisins combos. We make our fruit look like holiday stars and smily faces. Parents have looked to marketing to help them get their children to eat healthy food for as long […]
As technology continues to evolve at a rapid rate, marketers must stay on top of what’s now, what’s next, and how it can be used to better position their brand. While we love a catchy billboard, we also want to pay attention to the pervasive acronyms recently added to marketing technology conversations. AI = Artificial […]
Instagram and Snapchat are neck-and-neck in the race to win loyalty of social enthusiasts around the world. Whether you’ve naturally opted for the stream of content bites that come with Snapchat or the picture-perfect wanderlust reality filling your Instagram feed, the time may have come to finally pick your poison. On August 2nd, Instagram launched […]
In April 2016, Facebook CEO Mark Zuckerberg gave live streaming new meaning when he rolled out the Facebook Live Application. This gateway for both brands and users to engage in is an influential marketing tool that many companies are not taking advantage of … and they should be. Streaming in real-time provides the ability to […]
It’s no secret that the Boston Red Sox fans are among the most devout baseball enthusiasts out there. And safe to say, we are a fan of their marketing tricks! The Red Sox marketing team works to preserve the historic elements and legacy of the team while still embracing a modern approach. Below are examples […]
The five senses play a key role in our consumer lives. Traditionally, many brands’ marketing teams have focused solely on sight when producing their creative work. However, today’s brands attract their audiences through another sense: hearing. Sound in marketing has now become a popular and expected asset. Sonic branding is the strategic use of sound […]
It’s official – Garnet Hill has packed up a collection of its most beautiful home and apparel products and set its sights on the open road! Their mission? To connect with their customer in a tangible way and provide a unique touch-and-feel experience in the comfort of her own backyard This August, we’re celebrating the […]
Like the rest of the world, we can’t wait for the Olympic flame to land in Rio on Friday and kick off of the 2016 Summer Games! In the spirit of the season, we’ve decided to pay homage to a few of the worldwide Olympic partners whose genius marketing strategies support this global event. Proctor & Gamble […]
Too often, marketers spend more time focusing on demographics and statistics of their audience rather than personal attributes of consumers. Marketing should be closely tied to psychology – which translates to the needs, wants, and behaviors of consumers. Consumer behavior can’t always be grouped according to specific demographic lines of society. If you are guilty […]
“Treat others how you want to be treated.” We are all too familiar with this rule; we’ve heard it from our parents, our teachers, and our peers. But as time goes on, we have realized just how relevant that quote continues to be. Take our industry for example: an ageny’s success in the public relations […]