Instagram and Snapchat are neck-and-neck in the race to win loyalty of social enthusiasts around the world. Whether you’ve naturally opted for the stream of content bites that come with Snapchat or the picture-perfect wanderlust reality filling your Instagram feed, the time may have come to finally pick your poison.
On August 2nd, Instagram launched Instagram Stories, an exciting feature with strange familiarities to Snapchat. With over 400 million active users, we are psyched that one of the most brand-friendly social networking services is tapping into the ‘real-time’ video trend. Instagram is positioning their Stories feature as the solution to the excess posting that comes with Snapchat and other apps that promote video. Since the Stories live in a separate space on Instagram, it makes it possible to post without over saturating your followers’ feeds.
So what does all of this mean for your brand? So glad you asked.
One platform, no worries
If you already have a strong presence on Instagram, the Stories feature gives you the opportunity to post more playful content more frequently – without being forced to build a whole new audience.
Courtesy of J.Crew Instagram
Keep your influencers close and your users closer
Instagram is a buzzing hub of established social influencers in every sector. With the Stories feature, you can maintain your partnerships AND create more complex video campaigns for both audiences. The cherry on top? Spontaneous and frequent content feels more authentic, and this authenticity will likely attract more user interaction and brand loyalty.
Courtesy of NASA Instagram
Reach your users the unpaid way
When you post a story, your account will show up at the forefront of your users’ feeds with a colorful ring around it. This top-of-feed, top-of-mind strategy opens up the coveted door to place organic content in laps of your users.
Courtesy of Starbucks Instagram
Just be careful not to flood their feeds with low-quality content!
Micro campaigns, flash contests, experimental content – there is no limit to the spirited approach you can take to Instagram Stories. The 24-hour deadline means you can test the waters of different types of posts, and then roll them out on your regular feed if they perform well.
Courtesy of Loft Instagram
Stories are temporary, but the fans are forever
There are no “likes” or “comments” with Instagram Stories. Your users can only respond by sending a private message to your account, which is amazing for beefing up brand-client relationships and gaining private feedback.
Courtesy of Taco Bell Instagram
Will Instagram Stories last? Or will it suffer the same fate as the channels’ other tried-and-failed features like Bolt? Our secret hope? That Instagram hops on the facial recognition game. Snap-fiends love their flower crown filter.