Casey Neistat is a YouTube influencer and vlog pioneer. With cinematic shots and clear narrative lines, his high-quality daily vlog has been a breath of fresh air in a genre filled with shaky selfie-like shots. Moreover, Neistat has built himself a loyal audience from the ground-up; one that follows his recommendations devotedly and takes his […]
We live in the age of information; an era that gave birth to the World Wide Web, online messaging, and social media. More and more, brands are expected to keep up with digital trends when it comes to connecting with their audiences, oftentimes relying on tried-and-true approaches. But every so often, one brand will do […]
Apple has undoubtedly changed the face of the tech world, and the company has cultivated a loyal following while contending against its rivals. But they’re about to put their brand positioning to the test as they introduce their newest product since the Apple Watch: the HomePod, due to release in December 2017. The new Apple […]
Sonoma Wine Country: the perfect spot to hole up for a long weekend with a bottle of California’s finest and *drink* in the West Coast sunset. Which is exactly how 20 editors and influencers spent their time when they attended our annual CBC Cooking Cottage from May 5-10, 2017. Cooking Cottage is part of the […]
When we used to say the word “drone,” you probably envisioned a low humming sound or a male bee that does no work. But recently, drone is a common term for an Unmanned Aerial Vehicle (UAV), or a more specific type of UAV, quad-copter. As drone technology continues to develop at a fast pace, these […]
AT&T, Verizon, and Johnson & Johnson were among the over 100 brands that quit YouTube after a London News Reporter exposed the advertisements were aired alongside extremist videos. Soon after, conversations broke out about brand placement and how to create a safe digital space. Especially in lieu of today’s tense political climate, it is essential […]
On Monday night at the 2017 David Ogilvy Awards, CBC and our client Garnet Hill took home gold in the “Reinventing Traditional Media” category for the Beautiful, Naturally Garnet Hill Mobile Boutique. Named after advertising legend David Ogilvy, the ARF David Ogilvy Awards celebrate the critical role of insights that inspire great advertising. In the […]
The last few years of digital expansion has certainly provided many opportunities for us to connect personally and professionally. This includes a rise in Business-to-Business (B2B) marketing: the marketing of products or services to other businesses. According to Content Marketing Institute, 94% of marketers use LinkedIn as a platform for B2B sales. Twitter follows this […]
In 2016, the world saw a rise in temperature. In fact, it was recorded as the highest on record thus far. With this shift in climate has come a significant change in consumer behavior. Many people are emphasizing an environmental consciousness and embracing what we call an ‘eco-fad’. So, how are brands positioning themselves to […]
After a long day on the slopes, there is really only one way to reward yourself: après ski. Après ski definitely has a party reputation, though there is no reason you can’t create an après ski party at home with your friends. We spent some time with Miraclesuit in Park City, UT and they shared […]
Can you believe it? CBC just wrapped up its 11th annual Winter House. And if we do say so ourselves, it gets better with age! As communication methods evolve, so do the creative ways that we as marketers collaborate with brands. For those who don’t know, the CBC House Programs bring some of the nation’s […]
Social media can often be a “love/hate” relationship for brands. In one sense, it allows for positive engagement, communication, and relationship-building between brand and consumer. In another, many take to these platforms to air their grievances. With all this buzz and real-time interaction, brands are expected to be very attentive when counteracting the rapid amplification […]
To say that Netflix is crushing the competition when it comes to on-demand television would be an understatement. Since it was founded in 1997, Netflix has quickly become a household staple and inspired other platforms like Hulu and Amazon to throw their hats into the ring. But it seems that no matter what the competition […]
According to the headlines, this year’s Super Bowl was nothing short of historic. However, Tom Brady’s comeback isn’t the only thing that people are talking about. In the 2017 Super Bowl commercials, brands took strong political stances and let their opinions influence their advertisements. We at Cercone Brown support companies that want to communicate their […]
In September 2016, Snapchat rebranded to Snap Inc., in an effort to distinguish the company from its product. Later that year, the company officially filed documents for an initial public offering (IPO) with a predicted value of approximately $25-35 billion. As the company expands its horizons, so does the app itself. Snapchat is growing up […]