Integrating social media players into your next digital marketing campaign is a great way to share your brand beyond its standard audience. As the industry continues to evolve, brands are experiencing major pressure to amp up their traffic and engagement via social media hubs like Facebook, Instagram, and Twitter … and social influencers are definitely […]
It’s the marketer’s responsibility to come up with creative ways to stand out against the competition. And as we all know, the online community is not a particularly forgiving group – so controversial comments intended to be funny rarely fly. These careless and inadvertent mistakes can often cost the company, literally and figuratively. Below are […]
Despite all of the advances in psychology and medicine, the human mind is still a giant mystery. For some people, certain words, colors, or pictures can evoke very unique responses, while others produce no reaction at all. With the fields of psychology and neuroscience continuing to expand and explore the brain, we as marketing professionals […]
Just off the coast of southern Massachusetts there is a 14-mile island with beautiful beaches, fresh local seafood, and of course, Nantucket Reds. One of the most popular New England tourist attractions, thousands of people come to see the all of the summer wonders that Nantucket Island has to offer. For the nearly 30 media […]
Philanthropic Pasta Sauce Seeks Fully Integrated Consumer Experience BOSTON — June 20, 2016 — Cercone Brown (CBC), an experiential marketing, PR and advertising agency, and Bongiovi Brands are teaming up to bring more attention to the “Sauce with Soul” through new creative work. The effort will include refined positioning, POS and native advertising. “Bongiovi is […]
Your hair is a mess, you spilled coffee on your shirt, and the morning seems like an utter disaster. You’ve fallen victim to the clock and you’re not alone in your frantic run to the T. But once you are en route, you have space to take a breath, hopefully score a seat and enjoy […]
Unless you’ve been hiding under a piece of coral for the last year, then it’s likely you’ve noticed the growing hype surrounding Disney Pixar’s Finding Dory. This movie comes more than a decade after the 2003 hit Finding Nemo, when we were first introduced to the endearingly forgetful character of Dory. But what makes this […]
We can all agree that well thought-out and strategic marketing is an incredible way to reach your consumers, without having to directly put your product in their hands. In turn, the marketing influence from a product plays a significant role in the consumer’s path to purchase. However, some marketing approaches, when broken down, can be […]
BOSTON, MA (June 16, 2016) — CerconeBrownCompany (CBC), a creative branding, PR and activation agency, announced today it has opened a West Coast office in Santa Monica to better service clients with strategic content partnerships and production services. Known for combining traditional branding approaches with non-traditional, often surprising, deployment campaigns, CBC’s work has garnered industry […]
As Election Day quickly approaches, the Presidential campaign of 2016 is in full force and one main question remains: amid all the digital and media chatter, which of the candidates will come out on top in the race for the President of the United States? It is a political boxing ring, everyone throwing punches in […]
Our educated guess would be that about only 25 percent of your wallet’s contents actually get used on a regular basis, if not fewer. Because of this, you’ve likely experienced that moment between total frustration and slight nostalgia as you clean out your wallet and discover a collection of cards from countless stores and brands […]
There’s something to be said about a weekend getaway to America’s wine region, Sonoma County. Breathtaking countryside, endless vineyards, the finest farm-to-table cuisine, all tucked into the rolling hills of Northern California. It’s the perfect spot to unwind and unplug – or to simply indulge in amazing food and a chilled glass of Sauvignon Blanc. […]
There’s something to be said about a weekend getaway to America’s wine region, Sonoma County. Breathtaking countryside, endless vineyards, the finest farm-to-table cuisine, all tucked into the rolling hills of Northern California. It’s the perfect spot to unwind and unplug – or to simply indulge in amazing food and a chilled glass of Sauvignon Blanc. […]
FOR IMMEDIATE RELEASE May 2, 2016 JOSH CAPLAN JOINS CERCONE BROWN AS CHIEF CREATIVE OFFICER BOSTON, MA – (May 2, 2016) – Cercone Brown Company (CBC), an experiential marketing, PR and advertising agency, has bulked up its creative muscle by hiring copywriter and creative director powerhouse Josh Caplan. From Cannes and One Show, and premiere […]
The average millennial’s attention span is… oh look, a text message! Thanks to technology and their addictive multi-tasking behavior, millennials’ attention span is about eight seconds, which is just one second less than that of your pet goldfish. Needless to say, it’s going to take a lot more than a catchy song and a flashy […]