It is no secret that Live Video has transformed the world of social media with applications like Snapchat and Periscope. Even Facebook, as of recently, has been embracing Live Video capabilities and is growing out the now popular feature. After its release back in December, Facebook has expressed that its “Live Video” was going to […]
Sometimes all it takes is a whiff of freshly baked cookies, a classic jingle, or a childhood character to bring back a memory of the ease and comfort of how things “used to be” – the good old days, when life seemed much simpler. With new technological advancements coming out seemingly daily, it’s sometimes hard […]
In recent years, some of the world’s biggest tech companies have been unveiling ways for consumers to interact with their products. Apple jumped out of the gate first with Siri, the queen of facilitating our laziness (and we wouldn’t have it any other way). To expand on this concept, Microsoft recently unleashed its newest bot […]
It’s almost time for spring-cleaning to commence, and that junk drawer in the corner of your kitchen isn’t the only thing that could use some sprucin’ up. The Internet is filled with clutter—from political rants on satirical news sites to therapeutic venting sessions in the comments section—sometimes meaningless commentary seems impossible to escape. But wait…there’s […]
Since its launch in 2011, Snapchat has created a phenomenon in the social media world that has brought people together in the “snap” of a moment. With its ongoing success, Snapchat has evolved into a social media platform that is not only beneficial for communication among its users, but, as we discussed in last week’s […]
By now, we all know how essential social media is to a company’s success. Facebook, Twitter and Instagram have been utilized in almost every way imaginable. In addition to these big three, numerous other different social media outlets are used for more specific uses and for different target audiences. In the past, Snapchat has had […]
Performance reviews have to be some of the most feared days on any manager’s calendar, and understandably so. Giving feedback is a difficult process, considering that different people can react to and cope with feedback in such different ways. That’s why it’s important to exercise caution, and go in with a plan when tackling review […]
It’s 11:00 AM. Too late for a post-breakfast snack but too early for lunch. You’re in culinary limbo. As you sit at your desk listening to your stomach serenade you, your merciless mind races with thoughts of vicious things you would do for some grub right about now. SNAP OUT OF IT! You’re not […]
When you picture a woman athlete today, a particular description may come to mind. You may think of the words strong, empowered, determined and full of potential. A woman who will go extra lengths to reach her goals and keep moving through any obstacles that may come her way. More recently, the sports marketing industry […]
The 2016 Super Bowl brought along its usual jaw dropping and unforgettable moments for consumer and spectators alike. But what we at CBC care about is how well those big-name Super Bowl advertisers reached their target audience. One way to monitor how well brands did in their advertising initiatives is to measure post-game mentions. For […]
It’s the Monday after the Super Bowl around 11:30am, and there’s only one thing on your mind: lunch. You decide to treat yourself to a delicious Chipotle burrito bowl, complete with chips and guac (yes, you know it’s extra). The Monday blues are hitting you hard, and this should flip things around. But instead of […]
Hey, ladies! Put down the vodka soda and get ready to put on your beer goggles. Last weekend, Coors Light launched a new campaign called “Climb On,” which used targeted advertising to attract women drinkers. Smart move, Coors, considering women represent nearly a quarter of the industry’s total volume. (I.e. they drink over 17 billion beers […]
It’s that time of year again. Seeing the weather getting colder and colder here in New England prompts not-so-distant memories of endless shoveling and bone-chilling temperatures. While most are doing their best to stay out of the cold and the snow, CBC teamed up with some of media’s top-tier journalists and bloggers to tackle it […]