Experiential marketing so good, it’s scary: Grandin Road Halloween pops up and spooks in New York City
It’s the time of year again when pool noodles and sunscreen are replaced with Halloween decorations and pumpkin-flavored everything.
Adding to the excitement and popping up right up in the heart of NYC is Grandin Road’s Halloween shop – a seasonal store within a store located in Macy’s Herald Square. This experiential retail shop is 1,400 square feet and features over 250 magical, mysterious, and enchantingly elegant products from the brand.
Shoppers can walk through each of the festively frightening rooms. Care to join Mr. and Mrs. Skeleton for dinner? How about an evening walk with your not-so-alive dog?
The pop-up Halloween experience at Macy’s Herald Square includes two fashion windows that showcase the dramatic décor to passersby and continues inside of the store with four sophisticated vignettes: “Frightfully Fun,” “Bewitching,” “Halloween Glam” and “Macabre and Mystical”.
Whether you are transforming your home into a haunted haven or hoping to add a few signature scare pieces to your living room, Grandin Road’s Halloween experiential marketing shop is sure to satisfy.
Enter if you dare…