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Why Branded Entertainment Needs To Be On Your Radar

No one wants to be hit with an ad during a movie. But what if the whole movie was an ad? This might sound like the opposite of how you’d want to spend your time or money, but chances are you’ve already sat through subliminal advertising in the form of branded entertainment. Read on to […]

Brand Storytelling: A Power Equation to Elevate Your Marketing

CBC’s Digital & Content team recently attended INBOUND 2019 and learned ALL THE THINGS. To spread the marketing love, we’re sharing our highlights from the conference in a series of blog posts. In today’s installment, Rebecca Fennel, Sr. Account Executive, gives us the lowdown on her favorite session, sharing what she learned about brand storytelling. […]

Our Top Takeaways from HubSpot INBOUND Conference 2019

If you’ve spent any time in the marketing world, you’ve probably heard of Boston-based marketing automation company HubSpot and their flagship conference, INBOUND. With one of the biggest marketing conferences happening in our backyard, we couldn’t pass up the opportunity to send our Digital & Content team to this year’s INBOUND 2019. From September 3-6, […]

Instagram Shopping: A Game-Changer for Tech-Savvy Ecommerce Brands

For many of us, it’s nearly impossible to imagine a world without Instagram. When the app debuted in 2010, it was a fun, simple platform for people to edit their pictures (remember those filters and frames?!) and share them with friends and family. Since then, it has evolved into a multi-billion dollar platform that has […]

Off To The Races: CBC Derby House 2019

Three days of festivities. Two minutes of racing. One epic experience. For the second year in a row, CBC brought together media and brands for the experience of a lifetime in Louisville during its most iconic weekend: the Kentucky Derby. With “the most exciting two minutes in sports” as the backdrop, CBC Derby House puts […]