Entries by cbc08


CerconeBrown Announces 2020 Media House Program Calendar & Sponsorship Opportunities

Communications agency hosts top-tier editors and influencers in idyllic locations for immersive experiences with consumer brands  For 18 years, the nation’s top media have gathered at CerconeBrown Company’s (CBC) House events to discover some of the best brands and products on the market. Today, CBC, the leader in experiential public relations, brand activations, and digital marketing, […]

Why Branded Entertainment Needs To Be On Your Radar

No one wants to be hit with an ad during a movie. But what if the whole movie was an ad? This might sound like the opposite of how you’d want to spend your time or money, but chances are you’ve already sat through subliminal advertising in the form of branded entertainment. Read on to […]

Brand Storytelling: A Power Equation to Elevate Your Marketing

CBC’s Digital & Content team recently attended INBOUND 2019 and learned ALL THE THINGS. To spread the marketing love, we’re sharing our highlights from the conference in a series of blog posts. In today’s installment, Rebecca Fennel, Sr. Account Executive, gives us the lowdown on her favorite session, sharing what she learned about brand storytelling. […]

Our Top Takeaways from HubSpot INBOUND Conference 2019

If you’ve spent any time in the marketing world, you’ve probably heard of Boston-based marketing automation company HubSpot and their flagship conference, INBOUND. With one of the biggest marketing conferences happening in our backyard, we couldn’t pass up the opportunity to send our Digital & Content team to this year’s INBOUND 2019. From September 3-6, […]

Instagram Shopping: A Game-Changer for Tech-Savvy Ecommerce Brands

For many of us, it’s nearly impossible to imagine a world without Instagram. When the app debuted in 2010, it was a fun, simple platform for people to edit their pictures (remember those filters and frames?!) and share them with friends and family. Since then, it has evolved into a multi-billion dollar platform that has […]