Today marks the end of the second session of Summer House 2010, hosted by Boston PR Agency Cercone Brown & Co. And after beach games, water sports, exploration and plenty of great food and cocktails, we’re ready to do it all over again… The Summer House (and its Park City-based Winter House) brings the best of […]
Full Metal Jackasses? Not exactly… The Orvis Media Shootout is one of the full brand immersion media relations events we do each year at Cercone Brown & Co. The idea is to give the media an authentic experience that encompasses every aspect of our clients’ brand: the product, the culture, the people … all without hard selling. […]
Social media ROI — especially linking social media ROI to sales and real business growth — has been elusive… until now. Through our partnership with Overdrive Interactive, we now offer the industry’s first social media ROI system. This Social Media Dashboard compiles all social media touch points, from Facebook to Twitter to YouTube Channels. But […]
For several years, CBC Summer House (Nantucket) and Winter House (Park City) has seen producers and editors from the likes MTV, NBC Today, the New York Times live with the best new products from companies ranging from Ford, Honda and Subaru to Columbia, Pepperidge Farm and Wente Vineyards. The result is an indelible, authentic experience […]
Green marketing (including organics) and outdoor gear are two main areas of emphasis for our business at Cercone Brown & Co., and Q1 saw both categories grow with the addition of the new clients Green Mountain Coffee, Orvis and Dr. Kracker. Green Mountain is working with our brand activation group (events and online promotions) to push […]
Agency’s Earth Day Campaign for Nalgene Highlights Nation’s Least Wasteful Cities; Urges Environmental Responsibility Across U.S. Boston, Mass. (May 7, 2010) – Advertising and PR agency Cercone Brown & Co. (CBC) was recently bestowed one of the PR industry’s top honors: a 2010 Bulldog Award for “Best Green Campaign.” Recognized from a total pool of 800 […]
As a Boston PR agency, folks expect us to be in the know around town…the parties, people and places that are on the A-List. Truth be told, we entertain media as much in New York as we do in Boston. For that matter, Nantucket and Park City, too, as part of our Summer House program. […]
Public relations programs have long been in vogue when money is tight. A PR agency typically can fill multiple holes in a company’s marketing team for a lot less money when compared to advertising. So it should come as no surprise that PR is one of the first areas to make a comeback when economic […]
The tunes were spinning, the drinks were flowing and the dance floor was thumping. Sound like a typical Friday night? Perhaps for some, but for the folks at Cercone Brown & Company (CBC), it was a way to help relieve the devastation in Haiti caused by the recent earthquake. Last Friday, CBC employees, family and […]
Join CBC this Friday, January 22 from 6pm to 9pm at the Vault in downtown Boston for an afterwork gathering of great drinks, great prizes and a great cause. Hosted by Boston advertising and PR firm Cercone Brown & Co., some of Boston’s best will be lending a hand, from the Red Sox and Celtics […]
Public relations news: With the first Cercone Brown Winter House 2010 session just hours away, brands keep signing on. Pepperidge Farm is the latest in what is considered to be a great group…perhaps further evidence that the economy is thawing. Our PR pros on site have some great plans for the New York media set […]
Boston Advertising & PR Firm One as Six “Honorable Mentions from 800 Submissions for “America’s Least Wasteful Cities” Campaign for Bottle-Maker Nalgene Blending social media marketing, interactive design, and press relations has become a hallmark of Boston advertising and PR firm Cercone Brown & Co., helping brands such as GMAC Insurance, adidas, Quiksilver and others […]
Bing Vs. Google isn’t Ali-Frazier just yet. I know Google is still Google, but marketers need to pay more attention to Bing. The Microsoft search engine just completed a deal to make Tweets and Facebook status updated part of its results. We’re not saying that Bing is replacing Google, just that the upstart (if we can […]
lending social media marketing, interactive design, and press relations has become a hallmark of Boston advertising and PR firm Cercone Brown & Co., helping brands such as GMAC Insurance, adidas, Quiksilver and others build campaigns that drive awareness, sales leads and ROI.
Now the firm is being recognized as one of the nation’s best as a finalist for the prestigious Platinum PR Awards for Best Online Campaign for 2009 for its “America’s Least Wasteful Cities” work for reusable bottle icon Nalgene.
The FTC’s new social media guidelines for bloggers change NOTHING for PR pros. We’ve always been liable for disclosure and accuracy. But there’s two things you can do about it.