Beginning today you can follow all the happenings of the Outdoor Industry Rendezvous through the keyboard of CBC Partner Len Cercone. Len will provide updates and insights from the frontline of the industry’s premier business and networking summit from San Diego. In addition, he’ll be posting daily on this blog. Follow Len at twitter.com/lcercone24. As […]
It seems all the madness around social media marketing focuses on the usual suspects: Gen Y and Millennials. But lost in the shuffle is Generation X (30-43 yeas), the most often overlooked group in the eyes of social media marketers. Last week, Forrester Research released a study that showed 59% of people in this age […]
As the lone liberal in a famous den of conservatives, Cercone Brown & Co. partner Erika Brown took her seat at the mic as guest host of Fineran’s Forum on Boston’s WRKO-AM 680. Filling in for vacationing Tom Finneran, the former Massachusett’s Speaker of the House of Representatives, Brown used her knowledge of consumer trends to hold her own with co-host Todd Fineberg.
A new study by TubeMogul may indicate that followers on Twitter may be more beneficial to an organization or person than friends on Facebook. The study showed that on average, “audiences clicking on video links from Twitter watch a video 36.91% longer than viewers referred by Facebook and 49.98% longer than viewers referred by Digg.” […]
Muck Rack recently launched a new service where PR pros can pay $50 for a Tweet. The service claims to be a conduit to reporters, so you’re paying them the same way one would use PRWeb, Business Wire or PR Newswire. Sounds like a good idea at first, but upon further investigation it seems that […]
A new study confirms that social media drives ROI, but the sample were marketing giants like Microsoft, Starbuck’s and Google. How do mere mortal brands drive the same ROI through social media? Start by know what’s required.
Boston Advertising & PR Firm’s Own Site Takes Silver in Interactive Category June 15, 2009 — When it comes to online public relations and interactive marketing, Boston social media marketing and PR agency Cercone Brown & Co. is practicing what they preach. The firm’s own website has won a 2009 Silver NEDMA interactive award for […]
Most Knowledgeable Drivers in Idaho and Wisconsin, Least Knowledgeable in New York; Economic Concerns Trigger “Drive Less” Trends Across U.S. WINSTON-SALEM, N.C. – Results from the 2009 GMAC Insurance National Drivers Test released today found that 20.1 percent of licensed Americans – amounting to roughly 41 million drivers on the road – would not pass […]
Last Tuesday evening, CerconeBrown&Co. rounded up over 70 members of top, national press on behalf of Sperry to join us at the New York Yacht Club Manhattan Clubhouse and celebrate the organizations’ new partnership. Press attendance ran the gamut in variety, from music television VJs to fashion and lifestyle press, all gathered to learn more […]
Cercone Brown & Co. Launches the First Annual Green House Marketing Program To Bring Awareness to Sustainable Living When it comes to constructing or converting a home for “green living”, the common perception is that it’s expensive, inconvenient, and only for those who can afford the luxury of being eco-friendly. However, one Boston PR agency, […]
So far, 2009 has been quite a year. I think we are all feeling a bit challenged in our various areas of business. It is times like these that is seems quite a privilege to enjoy your chosen profession. No role or responsibility at Cercone Brown & Company brings me more joy than Winter and […]
From Rain Barrels and Recycling to Walking and Buying Second-Hand Clothes, “The Nalgene Least Wasteful City Study” Puts Top 25 Metros Under Scrutiny for Wasteful Behavior With thrift and conservation on the minds of many Americans, a new study put the spotlight on wasteful behavior in our nation’s cities. “The Nalgene Least Wasteful City Study” […]
Search engine optimization: as soon as you say it, it evokes the need to call some IT guy who can arcane programming like meta tags. Anything to do with this online marketing voodoo is not for you, right? Think again. The web has long been the first stop for information for most Americans, and for […]
Advertising and PR agencies like ours have changed the way we communicate, adding things like search engine marketing, social media promotions, blogging and lots of other direct-to-consumer communications. It’s to the point that literally half of our PR services have nothing to do with media relations. In fact, it’s hard to tell where our advertising […]
For our PR agency, the recent closing of Best Life is tough to take. Our approach to media relations is just that: RELATIONS. So when a group of good people that do great work lose their jobs, it just stinks. This is the case with Best Life. Every month, that magazine was filled with much […]