Today marks the end of the second session of Summer House 2010, hosted by Boston PR Agency Cercone Brown & Co. And after beach games, water sports, exploration and plenty of great food and cocktails, we’re ready to do it all over again…
The Summer House (and its Park City-based Winter House) brings the best of the national lifestyle media together with some of the the year’s best new products in a setting that can’t be beat. They get to really experience these products in a real-life setting, literally living with them for three-day “sessions.”
The second session of Summer House welcomed editors from O, Oprah Magazine, Ladies Home Journal, Glamour and more, kicking off with a sail on the Endeavor and watching the sun set in PF Flyers during a game of Bocce Ball. Their next morning began by taking on the waters of Nantucket, sea kayaking with Columbia Sportswear and continued with a challenging cross-island scavenger hunt, all while outfitted in New Balance, head to toe. A cocktail party hosted by Jambu soon followed along with a delectable dinner with the lovely ladies of Vineyard Vines. The media ended their session with massages provided by Palmers and boarded their planes with an endless amount of product knowledge and the memories of an island retreat.
Next up, we’ll host journalists from NBC Today, Good Morning America, Maxim, Men’s Health, Outside and others. 32 outlets in all.
Time and time again, we hear how unique the Summer House is. Brands and journalists have both continually acknowledged the difference in our approach to experiential marketing. Companies gain the benefit of enhanced personal relationships with press, while journalists gain positive brand impressions and new brand introductions, all while enjoying everything the island has to offer.
Education through real life experience…it works, and the last five years continue to confirm what our vision was five years ago: to create something different, something that truly changes consumer PR. Here’s to the next five years.