For several years, CBC Summer House (Nantucket) and Winter House (Park City) has seen producers and editors from the likes MTV, NBC Today, the New York Times live with the best new products from companies ranging from Ford, Honda and Subaru to Columbia, Pepperidge Farm and Wente Vineyards. The result is an indelible, authentic experience that fuels coverage online and off.
Now the scene moves to a Net-Zero community in Boulder, Colo. for the Green House in August and feature all eco-friendly products ranging from innovative building materials, smart appliances, electric cars and many other objects of Smart Living. We expect the elite of the green media in attendance, and many household names are getting on board (we’ll drop names soon.)
More than a media experience, the Green House will also feature the results of an ambitious research project conducted by our partner on the program Kickstand that seeks to identify the trigger points for companies to move consumers from green intentions to green buying. The results and house products will also be reach the masses through a consumer-facing, multimedia website and social media campaign.