CBC just concluded its 9th annual (can you believe it!?) Winter House program! And it just keeps getting better and better. 18 editors from top-tier publications and outlets “glamped” with us at Deer Valley Resort’s Stag Lodge. Representatives from Allure, USA Today, Men’s Journal, Lucky, Women’s Health, Shape Magazine, the Food Network and more showed […]
It’s a new year, y’all! Each year new trends and innovations cause the marketing industry to evolve – which leaves brands scrambling to keep up. Looking back at 2014, there were a few airline brands that caught our eye in making major marketing advancements and pushing the boundaries of conventional marketing in the industry with […]
What are the holidays about, exactly? “The holidays” – in quotes, mind you – have extended beyond certain days, say Christmas day or the days of Hannukah, to an entire season, one which seems to begin just after Halloween. To many, they are about ritual of faith and the celebration of religious beliefs. According to […]
Simple. Beautiful. And ad-free? Ever feel like your social media feeds are completely overrun with advertisements for products that, eeriliy, you have recently searched for? It happens to the best of us – and it is no coincidence. Ello wants to change that. The new platform was originally created by a group of seven artists […]
Remember that controversial statement that propelled Lululemon from fame to infamy? Well, the dust has finally settled and the issue has been set aside and forgiven. More importantly, though, this has given the brand an enormous opportunity to redeem itself in the public eye. And, luckily for Lulu, we think they’re doing it. Upon broadening […]
So what’s the verdict here, did Kim #BreaktheInternet? Well no, not really, but she certainly took full reign of it considering her racy Paper Magazine photos were hard to avoid last week. Top tier news outlets, blogs, social media channels flooded with chatter on the topic and, as always – marketers couldn’t resist joining in […]
New York ad agency The Terri & Sandi Solution launched a campaign for Peeps earlier this year called “Everyday is a Holiday.” The Peeps brand has strong commercial ties to Easter, as this holiday brings in over 70% of its revenue. In an effort to expand the product’s reach and transform it from it a […]
Advertising and PR agencies have been forced through some serious changes in recent years. Some have transitioned better than others. One thing that hasn’t changed much is the tendency for creative agencies to work the heck out of staff. Nights, weekends and long hours are the norm, especially when the all important pitch or client […]
J.Jill “Uncomplicate” campaign honored for breakthrough brand strategy and creative NEW YORK CITY (March 26, 2014) — CerconeBrownCompany and its creative agency partner The Fantastical took top honors last night at the Advertising Research Foundation’s (ARF) prestigious 2014 David Ogilvy Awards for “Uncomplicate,” an integrated national brand campaign for the women’s clothing retailer J.Jill. Other […]
Yes, that’s a six-story tall vending machine. The larger-than-life structure, also known as the #BoldStage, was recently featured by Doritos at South by Southwest. Snacks weren’t the only thing you could find inside this machine, however. Doritos fans also completed daring tasks to watch performances featured on the #BoldStage.
Old Spice’s new campaign? Hilarious. From protein body spray to an illegal neck workout, Old Spice created websites for nine different, absurdly awesome products that actually link to short clips promoting Old Spice body spray. This comedic concept is sure to go viral in no time.. so hurry before it’s old news! Check it out […]
‘Tis the season for resolutions and self-improvement and where better to start than with your social media? Shawn Paul Wood at PR Newser has compiled a list of the top 5 ways that you can become a “Top PR Twit.” Just don’t forget to bring us along on your road to Twitter stardom… @cerconebrown. (Yup, […]
In a world of up-to-the-second online stunts, this “shave off” promotion from Boston’s own Gillette Company where World Series MVP David Ortiz and Boston Red Sox teammate Shane Victorino shaved their 2013 season trademark beards for a $100,000 donation to charity is awfully great. Check it out.
The business of branding agencies is dangerous, indeed, in a world of changing clients, fees, shrinking and an unpredictable future. Fee for service, alone, limits your agency’s future and a project-heavy client base is outright scary, according to Tim Williams at Ignition Group. Own something. Work together in surprising partnerships. Try new things. Check it […]
Here’s a great idea. Agencies have production houses for radio, television, video. Now we have one for infographics. Based in San Francisco, Visually (which cleverly uses the Lybian’s URL shortener “.ly” for its dotcom – visual.ly) is a one-stop shop for custom static and animated infographics. Check out this infographic on Lego anger management.