Pepperidge Farms Signs on to Winter House 2010
Public relations news: With the first Cercone Brown Winter House 2010 session just hours away, brands keep signing on. Pepperidge Farm is the latest in what is considered to be a great group…perhaps further evidence that the economy is thawing.
Our PR pros on site have some great plans for the New York media set arriving to Park City today. Over the next two weeks, they’ll eat, drink, ski, ride, hike…you name it. All while experiencing the best new products of 2010. As far as public relations programs go, this remains to be one of the most effective…mainly because it gives journalists a chance to look, touch and use the products without being harassed by pushy public relations agencies (yeah, I know we can be pushy too…just not now!)
Even last year when all marketing was at a stand still, both the Cercone Brown Winter House and Summer House was jammed packed with name brands and big time publications (online and off), as well as morning shows and networks.
Our PR staff onsite will keep things posted as things get rolling in Park City.