File this under, “Nice!” Consumer insight company C/E/B/ Iconoculture included CerconeBrownCompany’s brand strategy for women’s retailer J.Jill as a trend to watch: “Boomer women want stylish ‘wearever’ fashions that make looking good second nature and leave time for the things that matter. In a word? ‘Uncomplicate.’”
Sometimes employee training is a major branding channel. IDEO, the design agency responsible for shaping some of Apple Computer’s most enduring products, makes great food a perk and makes making food an important bonding ritual. The company uses its kitchens as food labs for employees cook, laugh, compete and, yes, learn. Check it out.
Our friends at Backyard Farms have just planted their 42-acre greenhouse in Maine, after a reboot of its tomato crop. Grain Digital captured the momentous day perfectly. Can’t wait to have our Backyard Farms tomatoes again! Check it out.
The humble poster has given a visual voice to all kinds of culture revolutions. Our friends at ARTBOOK D.A.P. have launched a wonderful coffee table book celebrating the Colby Printing Company’s iconic fluorescent posters that promoted everything from punk bands to swap meets in Los Angeles and is a great example of the art form. […]
3 Digital Marketing Buzz Phrases You Must Use for 2013 Planning Digital marketing, PR and social media practitioners (BTW, isn’t this really all one thing? That’s another post)… by November 1, you’re waist deep in 2013 planning. To look smart and keep the corner office confused, you must be sure to use the following buzz […]
As an extension of the Boston PR agency‘s experiential marketing programs (The Summer House, The Winter House, The Green House and The Cooking Experience, to name a few), CBC is adding a new program to its line-up: The Fall House. Scheduled to be held Oct. 8-22, 2011 in Santa Barbara, Calif., The Fall House will […]
As we gear up for CerconeBrownCompany’s fifth annual Winter House program, feelings of excitement and anxiousness all mix into one as we prepare to head on out and set up in our temporary home of The Canyons Resort in Park City for the next few weeks. Similar to years past, the weeks leading up to […]
It’s that time of year again for holiday air travel, and Boston ad agency CerconeBrownCompany (CBC) knows that it can be both a joyful and harrowing experience. But regardless of the mileage logged or the destination itself, air travel is really all about connecting people: loved ones, friends, family. In the spirit of celebrating that connection, […]
CerconeBrownCompany heads down to Miami as OnStar serves as one of the key sponsors for the second annual Miami Music Festival.
It was an enlightening, innovative ride as OnStar and Boston media relations agency CerconeBrownCompany concludes powerOn, a women’s empowerment media event series in Sag Harbor, NY.
CerconeBrownCompany kicked off OnStar’s powerON (#OnStarpowerON) women’s empowerment media event yesterday in Sag Harbor, NY at the historic American Hotel in the Hamptons. OnStar’s powerON has been empowering women by teaching them ways to simplify their daily lives and exhibiting how OnStar can help a busy woman. National women’s bloggers participated in session one, which […]
This past August, Boston PR Agency CerconeBrownCompany, in partnership with consumer research group Kickstand Communications, launched the Green House in Boulder, Colo. Over the course of two weeks, 22 of the nation’s top editors were immersed into a Smart Living lifestyle, which melds together lifestyle practices that are good for you, your wallet and the […]
Since our Boston PR agency opened its doors, CerconeBrownCompany (CBC) has nurtured aspiring public relations and advertising professionals through our internship program. Students from schools around the globe have cut their teeth here at CBC, gaining valuable, real-world experience in public relations, advertising, events, social media, marketing and journalism. As a way to further our […]
We all love a great media relations agency success story — especially when it happens to great brands. Well, on Monday, just that very thing happened. Rachael Ray, the host of The Rachael Ray Show, which draws upwards of two million viewers per episode, featured a product from our media relations client Doctor Kracker as her […]
The CerconeBrown & Co. Green House is now underway in one of the nation’s only mutli-family net-zero homes out in Boulder, Colo. In this one-of-a-kind experiential marketing program, the nation’s top editors are immersed into the most eco-friendly services, products and technology around to gain deep insight on Smart Living, a sensible lifestyle that helps […]