Making Word-of-Mouth Sense, Part II: The Publicity Stunt
Guerilla marketing, publicity stunts and grassroots programs are tools to get word of mouth. This 2nd of 3 parts will help define what will work for you.
Entries by cbc08
Making Word-of-Mouth Sense, Part I: Guerilla Marketing
Guerilla marketing, publicity stunts and grassroots programs are tools to get word of mouth. This first of 3 parts will help define what will work for you.
Subaru of America, Inc. Thinks “Outside the Track” To Publicize 2009 Subaru Models
BOSTON, MA. (Feb 26, 2009)- When it comes to media relations, most car companies follow a time-tested public relations formula: test-drives with the likes of Car & Driver, Automobile, and Road and Track. And while positive reviews in the auto press are essential, this year Subaru of America is taking a road less traveled to […]
Media Relations Succees: Nalgene Featured in MSN’s “Made In America” Feature
One of the most pleasing things that can happen to a PR agency is when a high-level journalist covers a client. What makes it better is when that coverage parrots the top-line messages you’ve been pushing for some time, and they didn’t even talk to you directly. This happened today when MSN […]
Media Relations Tips for PR Agencies from Journalists
I came across a good article on effective media relations I thought I’d share. It’s from the Bulldog Reporter, a news source for PR professionals. It was from the blog Journalists Speak Out, which is a must read for all PR agency folk. While there’s not a lot of new information for people who work […]
Media Relations In a Down Economy: Three Rules to Getting Ink
With traditional media outlets left with less space and time to cover non-breaking news, PR agencies need to follow a more focused path the media relations success. These three simple rules to effective media relations is a good start.
Sperry Top-Sider Goes Against the Grain in Tough Economy
Looking around these days, and you can’t help think that the deepening recession is in part due to fear. People are cutting back, as are companies, because they fear the worst. In some respects, it’s a self-fulfilling cycle. But as I pointed out in the fall in my eBook Simplinomics, the forces at play here will […]
Staring Down the Numbers Without Blinking
No matter where you look these days, the numbers are daunting. Unemployment is nearing double figures. Fourth quarter was dismal, and first may be even worse. Seems cost cutting is the only way to gain leverage in this worsening economy. With this backdrop, I got a call yesterday from a client […]
Tips for PR Pros From Journalists
I came across a good article I thought I’d share. It’s from the Bulldog Reporter, a news source for PR professionals. It was from the blog Journalists Speak Out, which is a must read for all agency folk. While there’s not a lot of new information for people who work hard on packaging news with […]
CBC Client, Sabertec, Featured at National Press Club
This week, we arranged for our client Sabertec, developers of a tailpipe emissions reduction device called “Blade,” to Speak at National Press Club’s prestigious ‘Newsmaker’ Series in Washington, DC. Called “Addressing America’s Air Quality Crisis,” we surrounded Sabertec CEO Bill O’Brien with other experts that complemented his message, including President of Clean Air Watch, Frank O’Donnell; and “A […]
Welcome to Our New Site
You’d think as communications experts, we’d be right on top of it for our own site. But like the cobbler’s children with no shoes, we’ve been way too busy … until now. Today we launch a website that we feel gives you a good look into our work, philosophy, agency structure, etc. Some of the […]
CBC Announces Third Annual Winter House
Experiential Media Relations Event Showcasing Top Outdoor Brands to Be Held Jan. 17 – 31, 2009, in Park City, Utah BOSTON (December 3, 2008) – CerconeBrownCurtis (CBC) announced today that its third annual Winter House program will be held in the Penthouse of The Canyons Resort in Park City, Utah, from January 17 – 31, 2009, […]
CerconeBrownCurtis Opens New York City Office
Boston PR Firm Expands, Announces Formation of Lifestyle, Social Media, Events, News Management and Social Responsibility Groups BOSTON (Oct. 20, 2008) — CerconeBrownCurtis, a Boston-based public relations and marketing firm, will now call New York City home as well. The firm opened its new Seventh Avenue office to better reach the city’s lifestyle and business on […]
CerconeBrownCurtis Expands Staff
BOSTON (Oct. 6, 2008) — CerconeBrownCurtis, a Boston-based advertising and public relations firm, today announced the addition of several members to its team. The new hires will provide essential support to the firms growing roster of clients, including GMAC Insurance, Hasbro, Inc., and Olivia’s Organics. “In 2008, we’ve experienced more than 25-percent growth,” said CBC Partner […]
Olivia’s Organics Picks Cercone Brown & Co. From the Bunch
Boston PR firm becomes agency of record for organic produce company, Olivia’s Organics BOSTON, MA. (Sept. 17, 2008)- After several successful collaborations, the dynamic duo of Olivia’s Organics and Cercone Brown & Co. is making their partnership official. The Boston-based public relations and advertising firm will become Olivia’s Organics’ agency of record, handling the company’s […]