Green marketing (including organics) and outdoor gear are two main areas of emphasis for our business at Cercone Brown & Co., and Q1 saw both categories grow with the addition of the new clients Green Mountain Coffee, Orvis and Dr. Kracker.
Green Mountain is working with our brand activation group (events and online promotions) to push their social responsibility initiatives, including its commitment to Fair Trade. While Orvis is working with our lifestyle PR group to extend it reach through online and traditional media coverage.
The company you may not recognize is Austin-based Dr. Kracker, but chances are that you’ve tasted work of the founder, George Eckrich. George started Whole Food’s bakery program back in the 80s, where he remained for nearly 25 years. He left and created Dr. Kracker, a line of organic flatbreads and crackers available nationwide and building a fanatical following. Cercone Brown recently hosted a bread-making seminar with some of the best food-press in the nation in NYC. Check out some photos from the Whole Foods event!
Stay tuned, as more new business news is imminent!