It’s that time of year again. Seeing the weather getting colder and colder here in New England prompts not-so-distant memories of endless shoveling and bone-chilling temperatures. While most are doing their best to stay out of the cold and the snow, CBC teamed up with some of media’s top-tier journalists and bloggers to tackle it head-on in Dear Valley, Utah for the annual experiential marketing event, Winter House.
Winter House was live as soon as the plane hit the tarmac. Onstar and Buick started guests off in style, with chauffeured rides to lunch. An active schedule from then on included a running clinic and workout courtesy of Altra and Icon, a relay race put on by Kahtoola (followed by libations, of course), Probar’s make-your-own activation, and a classy cocktail hour by POM pomegranate juice.
Naturally, surrounded by an abundance of snow and one of the best ski mountains the United States has to offer, Winter House attendees hit the slopes equipped with top-notch gear from Smith Optics and Elan.
CBC’s Winter House gave those who attended a chance to take a step back from the hustle and bustle of everyday life and share an experience with brands that they won’t soon forget. The activities, combined with a pristine location (and of course plenty of good food and drinks) made Winter House 2016 one for the books.