Virtual reality, a fairly new thing for most, is a 3D reality of an environment that imitates physical presence in places that exist elsewhere in the world or in an imaginary place. Mostly known as a new platform for video games, virtual realities are also becoming very popular in marketing and journalism, with the potential […]
Companies such as Instagram and SnapChat have taken their widely successful social media apps and managed to turn them into money-making advertising machines. By launching services that integrate company-generated content into the interfaces, these mobile applications are able to capitalize upon their preexisting user-base through compensation by advertisers. Source The newest company to monopolize on […]
In an age of encroaching technological prowess, it makes sense to think that someday soon we’d be able to make political donations through the social media world. Well, that “someday” has come a bit sooner than we’d anticipated—and the opportunities are endless. Last week, Twitter teamed up with mobile payment company Square to create a […]
Oh the times, they are a-changin’. Every year during the holidays, companies look for new ways to reach their audiences. Well, here we are, approaching the holiday season and WOW, have things changed since the last time we sat on Santa’s lap. If we time travel just ten years back and think about holiday advertising, […]
When we started CBC nearly 16 years ago Jim Mullen, the legendary founder of Mullen Advertising and our former employer, gave us some advice. It was simple, and prophetic. “Sell against advertising,” said the man who in 1976 started and built one of the most creative and iconoclastic ad agencies in America. He was sensing […]
Looking for a way to get people hooked on your story? Just make them wish they were a kid again. This was PlayStation’s latest tactic in the launch of their ad campaign for a new game: Star Wars Battlefront. Deemed the Ad of the Day by AdWeek this past Tuesday, the commercial takes you through […]
Have you ever wasted your afternoon trying to figure out how to get something you need from point A to point B? (That box you got delivered to work, lo and behold, is too heavy to carry on the train? That shirt you took from your roommate that he really, really, really needs at the […]
Holiday shopping this year will be quicker and easier than ever, with the increased number of social media platforms introducing ‘shop-able’ posts and functions. Instagram pioneered the trend, announcing last summer that that they were granting companies the privilege of posting ads that appear on feeds. For the first time, this allowed links to take […]
Society has seen a surge in celebrities-turned-digital-mavericks, such as the recent launch of the Kardashian apps and Ashton Kutcher’s new role on Shark Tank. While we might expect such a move from the enterprising Kardashian klan, there have been other, more subtle celebrity efforts to become involved with commerce, business, and social media. Flashback to […]
Just when you think Facebook has done it all, the company opens a new avenue for advertisers – TRP buying. On the eve of this years Ad Week event in NYC, Facebook announced its plans to integrate the new ad-buying product which will allow agencies to boost their TV campaigns through Facebook video ads. While […]
It’s plain and simple: reading text for information is no longer in our time budget. Because of this, the way we share content is changing and the demand for visual content is rising. The main question is, now that we know viewers prefer visuals to text, how do we get them to engage? Here are […]
Summer is winding down, and parents everywhere are preparing their kids and their homes to accommodate the new school year. From stocking up on school supplies to transitioning closets to accommodate the crisp fall months, it can be overwhelming for a parent to sort through all the new products at hand. Luckily, CerconeBrown has the […]
Can you teach an old dog a new trick? Well sometimes, you just have to. As marketers, we constantly have to be one step ahead of rapid-paced consumer trends. Here are some helpful hints from Mashable on how to transform old marketing habits into effective, contemporary, and attention-holding approaches. Use (your phone) or lose (your […]