No matter where you look these days, the numbers are daunting. Unemployment is nearing double figures. Fourth quarter was dismal, and first may be even worse. Seems cost cutting is the only way to gain leverage in this worsening economy.
With this backdrop, I got a call yesterday from a client that wants to put all marketing on hold. Seems a reasonable response… see a number, make it go away. But my fear is that by abandoning marketing in your greatest time of need is like jumping from a lifeboat into the water.