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BOSTON, MA (June 16, 2016) CerconeBrownCompany (CBC), a creative branding, PR and activation agency, announced today it has opened a West Coast office in Santa Monica to better service clients with strategic content partnerships and production services.

Known for combining traditional branding approaches with non-traditional, often surprising, deployment campaigns, CBC’s work has garnered industry recognition for national campaigns that are as creative as they are effective for clients like Elan Skis, Rockport Shoes, TomTom, OnStar/General Motors and Seventh Generation. The move “out west” for the 15-year-old shop comes at an important creative juncture, with increasing needs for production, of both TV and video, for a wide variety of national brands.

“Our presence in Southern California will enhance many facets of our core business, from client services to branding and media production,” said Leonard Cercone, founding partner at CBC. “In many ways, despite having a real-time connected world, there’s simply no substitute for being there in the middle of the action to forge partnerships and develop breakthrough campaigns.”

CBC’s new LA office will be set up adjacent to Play Productions, a full-service production company CBC worked with to create TV campaigns for Rockport Shoes and Hologic, a global leader in healthcare and diagnostics. The partnership will allow CBC to provide new levels of scale and infrastructure as it expands its portfolio of award-winning work. Play Productions’ strong relationship to Defy Media, the largest digital and social network in the millennial space today, will afford CBC unmatched distribution for its content. Defy’s talent management division and deep relationships with the Hollywood community will also give CBC and its clients unique access to industry talent.