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Philanthropic Pasta Sauce Seeks Fully Integrated Consumer Experience

BOSTON — June 20, 2016 — Cercone Brown (CBC), an experiential marketing, PR and advertising agency, and Bongiovi Brands are teaming up to bring more attention to the “Sauce with Soul” through new creative work. The effort will include refined positioning, POS and native advertising. 

“Bongiovi is a young, well-respected brand that CBC is excited to help bring to life,” explains Len Cercone, co-founder and partner at CBC. “We have the opportunity to tell an interesting story with Bongiovi that goes well beyond its connection to a rock star and inspires consumers with its mission to help end hunger in the United States.”

To sauce has its roots in the New Jersey-based, Bongiovi family.  While feeding everyone from friends and neighbors to celebrities and the occasional world leader, the family was constantly told: “You need to bottle this sauce.” After years of encouragement, John Bongiovi Sr. finally agreed to produce his family’s classic pasta sauces.

However, there was one caveat – profits must be donated to the charity created by his eldest son and world-renowned musician, The Jon Bon Jovi Soul Foundation, an organization combating issues that force families and individuals into economic despair.  Its innovative Soul Kitchen community restaurants provides healthy, organic meals with no prices on the menu; customers donate to pay for their meal. Those unable to donate you choose to volunteer work in exchange for their family’s meal.

The organization combats issues that force families and individuals into economic despair. Its innovative Soul Kitchen community restaurants provides healthy, organic meals with no prices on the menu; customers donate to pay for their meal. Those unable to donate you choose to volunteer work in exchange for your family’s meal.

“In CBC, Bongiovi sees an exceedingly talented group of people who we know can create a behavior-impacting experience for our target customers,” said Chuck Green, COO of Bongiovi Brands. “We want consumers to truly know, to feel in their bones what we’re about. CBC can help us reach them in a natural and compelling way, and, in turn, help us help a lot of people.”

About Cercone Brown

An experiential marketing, PR and advertising agency founded in 2001, we work with brands on a mission; whether it’s helping people experience the thrill of the great outdoors, enjoy the world’s best tasting tomatoes, or live cancer free. We produce entertaining TV spots, smart digital strategies and innovative apps, buzz-worthy PR and social media campaigns, branded entertainment, as well as build and run live events. Bottom line: we can and will do whatever it takes to help your brand achieve its mission. We have offices in Boston, New York and Los Angeles. More information about us can be found at cerconebrown.com.

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