FOR IMMEDIATE RELEASE
May 2, 2016
JOSH CAPLAN JOINS CERCONE BROWN AS CHIEF CREATIVE OFFICER
BOSTON, MA – (May 2, 2016) – Cercone Brown Company (CBC), an experiential marketing, PR and advertising agency, has bulked up its creative muscle by hiring copywriter and creative director powerhouse Josh Caplan. From Cannes and One Show, and premiere agencies from coast to coast, Josh brings the Agency a seasoned creative capability to the agencies non-traditional campaigns.
“An award-winning creative master, Josh brings an exciting new perspective to our team” says Len Cercone, co-founder and Partner at CBC. “Josh has an extraordinary ability to find a real, human truth in each brand’s story and express it in an unexpected, beautiful and entertaining way that engages consumers and inspires them to act.”
In his new role at CBC, Josh will help enhance the agency’s ability to create imprints for its mission brands. As more and more creative campaigns are deployed across earned media channels, Josh’s talent to connect in a instant both emotionally and logically is invaluable for CBC’s roster of mission brands, including Plum Organics, Stonewall Kitchen, Garnet Hill, Rockport and others.
Josh started his career as a copywriter for J. Walter Thompson Worldwide in New York, quickly advancing to senior copywriter at Arnold Worldwide in Boston and on to RPA in Santa Monica. In the 15 years that followed, Josh took opportunities to freelance as both a copywriter and creative director and work in-house at MNB and Digitas, receiving local, national and international recognition along the way including: the Grand Prix at Cannes, One Show, Communication Arts, Andy, Obie, Effie, London International Awards, ABC’s “World’s Greatest Commercials,” and more.
When Josh is not at CBC, he enjoys paddle boarding on the ocean with his wife and playing hockey on the pond with his two young boys (in fact, he’s a former professional hockey player.)
“I believe it’s not the media that matters, it’s the idea,” said Josh Caplan. “Throughout my career as a copywriter and creative director, I’ve generated big ideas that build brands and deliver real results. And I’ve done it in every media. What I’m looking forward to most at CBC is helping to create full experiences that will bring mission brand’s messages to life in a way that people get, that touch people in such a holistic way that they want to live that way as a result.”
About Cercone Brown Company
Founded in 2001, with offices in Boston and New York, we work with brands on a mission; whether it’s helping people experience the thrill of the great outdoors, enjoy the world’s best tasting tomatoes, or living cancer free. Cercone Brown produces entertaining TV spots, smart digital strategies and innovative apps, buzz-worthy PR and social media campaigns, branded entertainment, as well as build and run live events. Bottom line, Cercone Brown can and will do whatever it takes to help our clients achieve their mission.