Cercone Brown has been recognized as a Top Boston digital marketing agencies in 2021 by DesignRush

,

Boston, Massachusetts — July 8, 2021 — Cercone Brown has been recognized as one of the top digital marketing companies in 2021 by DesignRush.

DesignRush is a B2B marketplace that connects brands with professional full-service agencies, web design companies, digital marketing firms, and top technology companies.  Their platform lists over 9,300 agencies from over 50 different countries and is consulted by thousands of decision-makers looking to start a project.

Cercone Brown is a PR and Digital Marketing agency in Boston and New York. Our strength is creating experiences that bring brands to life, and drive consumers to action. Our heritage is in public relations and brand positioning, but today our programs are an integrated mix of social media and influencer marketing, content development and distribution, media relations and very smart, succinct paid media. Check out our HOUSE Programs, which bring the country’s top media together to experience brands in natural, beautiful settings.

Google Analytics 4: What’s New?

,

Google is in the process of launching Google Analytics 4 (or GA4), which is the largest leap in how Google is presenting website traffic in years.  

The old way of presenting data was very siloed. It looked at the Who / What / When / Where / and How of analytics. For example, here is the legacy hierarchy of how they categorized data:

  • Audience = Who are your users?
  • Acquisition = How did they find you?
  • Behavior = Where did they interact with you?
  • Conversion = What were the results?
  • Date Selector = When did they come to your site?

In the classic version of Google Analytics, you had to define the events and engagements. You also had to define your funnel, and you were restricted to the limitations of the technology.  

Ok, ok, what makes this nerd so excited about GA4?

The new way takes a look at the cross-section of Who / What / When / Where / and How and centers it on the WHAT (aka the conversion). The new navigation looks like this:

Life Cycle

GA4 takes the entire funnel and places it into the Life Cycle section. In this section, you see the Who / What / When / Where / and How of the users, but Google expands upon it. You get to see how those steps interact with each other. This allows the new Google Analytics platform to get straight to the point of analytic reporting.

User 

The User section of GA4 allows content creators to get an understanding of user demographics to inform the content creation process. It covers devices and locality to help you understand where your users are from and how they access your site.

Event 

GA4 Events are a new, semi-automated approach to providing deeper insights into how users interact with your site. Although at this time Google has not yet defined what events will be standard, we have seen the following events already pre-configured without the need for Google Tag Manager or custom code:

  • Clicks (Raw click counts)
  • First Visits (How many users are visiting for the first time)
  • Page Views (Raw page views)
  • Scroll (How many people scrolled)
  • Session Starts (How many times users began interacting with your site)

You can also mark events as conversions, allowing you to focus your reporting on the most important actions that users are taking on your site.

Explore 

Here you will find nerdy analysis tools to throw fuel into your marketing and PR efforts. The Explore section provides a level of research analyst depth unmatched by anything in the classic Google Analytics reports. It is a collection of some familiar tools such as Path Analysis and new tools such as Exploration and Funnel Analysis.  

Exploration is quickly becoming one of my most utilized tools, as it takes what I like about Google Analytics and merges it with the power of Google Data Studio. It effectively allows an analyst to build out custom tables on the fly to analyze data. No longer will we be stuck with stock reports and views.

What can GA4 mean for your business?

GA4 is the single largest evolution of Google Analytics. It will allow analysts easier access to the depth of data and allow business owners to quickly focus on the goals of their website with minimal configuration.

If you are interested in upgrading, you can follow the instructions provided by Google. Upgrading will not impact your current reports or data. Your new GA4 property will run in parallel to what you have now, so we recommend setting it up sooner rather than later so you can start collecting data and familiarizing yourself with the new user interface.

At CBC, we use GA4 to increase conversions as it provides us a more complete and integrated picture of how users interact with our clients’ websites. If you need a hand, contact us. 

CerconeBrown Announces 2020 Media House Program Calendar & Sponsorship Opportunities

,

Communications agency hosts top-tier editors and influencers in idyllic locations for immersive experiences with consumer brands

 For 18 years, the nation’s top media have gathered at CerconeBrown Company’s (CBC) House events to discover some of the best brands and products on the market. Today, CBC, the leader in experiential public relations, brand activations, and digital marketing, announced today this year’s schedule of its award-winning House Programs which will be hosted in picturesque settings such as Sonoma and Santa Barbara, CA, Nantucket, MA, and the Hamptons, NY. Each event promises participating brands unparalleled access to leading national press and social media influencers. These press immersions give top-tier editors, writers, and influencers the opportunity to discover some of the hottest brands and must-have products available through hands-on, interactive experiences. From wine tastings to cooking demos, hot air balloon rides to paddle boarding, attendees leave with great content ideas and strong brand relationships.

CBC crafts each House to highlight a different genre of consumer brands, from lifestyle, home décor, wellness, and fitness, to entertainment, technology, wine, and spirits. Participating brands are granted exclusivity in their category, allowing them to execute unique, customized experiences during the program.

The House Programs continue gaining momentum into its 18th year as a result of:

  • The lasting relationships participating brands have built with leading social media influencers and editors including Brit + Co, Chowhound, Cosmopolitan, Elle, Food & Wine, Food Network, Forbes, Health, Liz Adams, Marie Claire, Men’s Health, Men’s Journal, Navy Grace, Outside, PopSugar, Pure Joy Home, com, Wired, Women’s Health, and many more.
  • CBC’s content production team, which captures unique, relevant visual content for brands. The content spans lifestyle video, Instagram-ready photography, how-tos, and more — all shot through an editorial lens – included in a brand’s sponsorship.

Sponsorships for the House Programs are now being filled. If you would like to reserve a spot or are interested in capturing content for your brand, fill out the form below and we will connect with you asap.