It’s Handled: Navigating Social Media Mishaps

Social media can often be a “love/hate” relationship for brands. In one sense, it allows for positive engagement, communication, and relationship-building between brand and consumer. In another, many take to these platforms to air their…

The Secret to Netflix’s Success: Exploring Netflix Originals

To say that Netflix is crushing the competition when it comes to on-demand television would be an understatement. Since it was founded in 1997, Netflix has quickly become a household staple and inspired other platforms like Hulu and Amazon to…

Super Bowl Commercials 2017: Miscommunicated or Misunderstood?

According to the headlines, this year’s Super Bowl was nothing short of historic. However, Tom Brady’s comeback isn’t the only thing that people are talking about. In the 2017 Super Bowl commercials, brands took strong political stances…

How Can Brands Use Snapchat?

In September 2016, Snapchat rebranded to Snap Inc., in an effort to distinguish the company from its product. Later that year, the company officially filed documents for an initial public offering (IPO) with a predicted value of approximately…

Transmedia Storytelling in Longlasting Campaigns

All advertisers strive to produce great work that goes beyond selling and becomes viral entertainment that consumers talk about for weeks. But then what? Many have gotten into the habit of cranking out one campaign after the other, without…

Why Fake News has a Real Impact on Brands & Consumers

BREAKING NEWS … or is it? If you’re a regular on social media, you’ve likely seen the recent flood of alerts cautioning consumers to beware of “Fake News”. While news parody websites like The Onion and Clickhole are upfront about…

Connecting with Consumers in Unexpected Ways

Consumers are inundated with advertisements. While the exact number is impossible to pinpoint, the head of Kantar Futures, Dr. J Walker Smith, and other sources have cited that a person sees up to 5,000 marketing messages a day. What does…

Like it, tag it, buy it: Instagram’s new mobile shopping experience

Instagram has come a long way since its debut in 2010, priding itself on being a top-performing platform for mobile discovery. And now, the beloved platform has broadened its horizons even more – it will soon allow users to purchase products…

Creative Campaigns: Changing the Way Digital Campaigns Work

A seasoned agency recognizes that media consumption nowadays is more than just the initial viewing experience: it’s all encompassing. Your audience wants to engage, comment, share, and experience it. The ability to tap into this insatiable…

We Must Diversify in Order to Disrupt

Over the past decade, we have seen tremendous strides in advertising diversity, from gender to religious beliefs. However, let’s not pat ourselves on the back just yet. There is still so much room for more progress in attaining equal representation…

CBC Fall House 2016

Over the course of eight days, 20 editors, bloggers and journalists from top-tier publications attended Cercone Brown’s 11th annual Fall House in Santa Barbara. From October 16-24, attendees from publications like People, The Huffington…

Facebook Urges the "Everyman" to Go Live

Even though the birth of Facebook Live occurred last April, the brand has successfully preserved the feature’s spot in the limelight. Over the past several months, the world has watched countless brands, bloggers and celebrities use it…

Marketing to Humans

Controversy was sparked last year when Target went gender neutral with some of its products; with it came an important conversation amongst brands about the potential pitfalls of playing into gender stereotypes. Many consider gender to exist…

The Art of Streaming Could Be Music to Advertisers’ Ears

The advertising world figured out long ago that consumers are hungry for media, and with that insatiable demand comes expectation for instant gratification. People want their media yesterday, especially music. Though music streaming platforms…

Civic Publicity

Public relations and advertising campaigns draw attention to brands. But what if those campaigns focused on more than just the brand’s products or services? What if they went the extra mile? Civic Publicty Civic marketing and publicity…