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Beginning today you can follow all the happenings of the Outdoor Industry Rendezvous through the keyboard of CBC Partner Len Cercone.  Len will provide updates and insights from the frontline of the industry’s premier business and networking summit from San Diego.  In addition, he’ll be posting daily on this blog.

Follow Len at twitter.com/lcercone24.

As readers know, CBC has been the architect of online, PR and social media marketing programs for such outdoor industry brands as adidas, Orvis, Nalgene, Karhu, K2, Quiksilver, Timberland, Royal Robins, HIND, Sperry Top-Sider and others.  The firm has also handled many non-outdoor brands on the vanguard of online and social media marketing, including Hasbro, GMAC Insurance, Castrol GTX, Nantucket Nectars and Beneficial Financial Group.

In fact, the firm has been named a Finalist for the Best Online Campaign 2009 by the Prestigious Platinum Awards. (A case study will be posted soon!)  Check out the campaign at www.leastwastefulcities.com.

“Twitter is perfect for real-time updates from events, giving folks a quick idea of what’s happening, and what they may want to get more information on,” said Cercone.  “This is also a way to demonstrate how social media can work for outdoor companies still putting together a comprehensive strategy.”

According to our humble opinion, social media marketing should include more than Twitter, Facebook and YouTube.  It starts with a comprehensive targeting and prioritization process, is sustained with strong content, and maintained with a complete monitoring, tracking and reporting system such as Radian6.

To get your social media strategy rolling, request Cercone Brown’s latest whitepaper on social media marketing (to be published next week), send an email to info@cerconebrown.com.  The paper will cover the 7 Most Common Pitfalls of Social Media Marketing and, more importantly, how to avoid them.