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Boosted Post vs Paid Ad: What’s the Difference?

As brands continue to compete for users’ attention on social media, the space is getting more and more crowded, and social platforms have become increasingly selective as to what content they will serve up to their users. One way to jump in front of the line is to go the route of paid social. In […]

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How Can PR Increase SEO Domain Authority?

Domain authority is a value placed on your website by Google that illustrates how relevant your website is on the internet. Higher domain authority means you’ll rank higher in search results, bringing in more traffic to your website. While many marketers have a firm grasp of how to increase their website’s SEO through strategic content, […]

Tips for Creating a Virtual Brand Activation that Inspires & Sells

Since March, virtual has become our “new normal” when it comes to hosting experiential brand activations. When the pandemic hit, we immediately shifted our House Program model to virtual in order to continue doing what we do best – help brands connect with media on a personal level through face-to-face interaction and authentic experiences with […]