As brands continue to compete for users’ attention on social media, the space is getting more and more crowded, and social platforms have become increasingly selective as to what content they will serve up to their users. One way to jump in front of the line is to go the route of paid social. In […]
Domain authority is a value placed on your website by Google that illustrates how relevant your website is on the internet. Higher domain authority means you’ll rank higher in search results, bringing in more traffic to your website. While many marketers have a firm grasp of how to increase their website’s SEO through strategic content, […]
Since March, virtual has become our “new normal” when it comes to hosting experiential brand activations. When the pandemic hit, we immediately shifted our House Program model to virtual in order to continue doing what we do best – help brands connect with media on a personal level through face-to-face interaction and authentic experiences with […]
Every marketer knows that with fall’s arrival comes one thing for certain: budgeting. While this year has seen no shortage of surprises, the need to re-evaluate your marketing and media relations spend still remains. Looking back at the last 12 months, can you clearly articulate and measure the success of your marketing and media plan […]