Since it rose to popularity in 2020, TikTok has become the epicenter of modern culture. The threat of a TikTok ban and losing this vital pathway to consumer insight and attention is making marketers dizzy trying to understand the implications for their businesses. Our digital team is closely following the shifting social landscape and advising […]
Table of Contents 1. What is the Social Media Funnel? 2. Why the Social Media Funnel Matters 3. An Example of How the Social Media Funnel Works 4. How the Social Media Funnel Can Inform Paid Social 5. Tactics and Strategies for Every Phase of the Social Media Funnel 6. How to Measure the Social […]
Table of Contents 1. Why use influencers to promote virtual events? 2. What type of influencer should you work with to promote your virtual event? 3. Influencer marketing basics 4. 4 Ways to Incorporate Influencers into your Virtual Event Strategy While some aspects of “normal” life are starting to return, virtual events are likely […]
Twice a year, a group of researchers release the CMO Survey. The report unveils findings from top marketers at for-profit US companies with a mission “to predict the future of markets, track marketing excellence, and improve the value of marketing in organizations and society.” It’s a valuable, albeit hefty, body of work that uncovers what […]
Social media has come a long way from its early days of MySpace and “Top 10” friends. Today, there are dozens of social platforms to engage with and nearly 4 billion active social media users worldwide. No platform has made as drastic of a transformation as Facebook, which has evolved from a public diary for […]
Reporting is one of the most essential stages of any campaign — but only if you’re asking the right questions. Too often, we see reports that focus solely on “what happened?” without answering the questions “so what?” or “what’s next?” The goal of reporting is to use the data you’ve collected to make decisions. Data-driven […]
What are Apple’s new privacy changes? Apple is launching a new privacy feature that requires all apps to ask for explicit permission to track users. This feature, called App Tracking Transparency, will be included in an iOS 14 update in spring 2021. From an iPhone user’s perspective, this means you’ll receive a pop-up notification in […]
In a digital world where influencers often hold more trust, authority, and followers than the average brand, it’s critical that senior leaders and executives work to build their own personal brand and position themselves as a thought leader in their field. What is a Thought Leader? Thought leaders are trusted experts, the “go-to” people, in […]
As brands continue to compete for users’ attention on social media, the space is getting more and more crowded, and social platforms have become increasingly selective as to what content they will serve up to their users. One way to jump in front of the line is to go the route of paid social. In […]
Domain authority is a value placed on your website by Google that illustrates how relevant your website is on the internet. Higher domain authority means you’ll rank higher in search results, bringing in more traffic to your website. While many marketers have a firm grasp of how to increase their website’s SEO through strategic content, […]
Since March, virtual has become our “new normal” when it comes to hosting experiential brand activations. When the pandemic hit, we immediately shifted our House Program model to virtual in order to continue doing what we do best – help brands connect with media on a personal level through face-to-face interaction and authentic experiences with […]
Every marketer knows that with fall’s arrival comes one thing for certain: budgeting. While this year has seen no shortage of surprises, the need to re-evaluate your marketing and media relations spend still remains. Looking back at the last 12 months, can you clearly articulate and measure the success of your marketing and media plan […]