Power to “Uncomplicate.”
File this under, “Nice!” Consumer insight company C/E/B/ Iconoculture included CerconeBrownCompany’s brand strategy for women’s retailer J.Jill as a trend to watch: “Boomer women want stylish ‘wearever’ fashions that make looking good second nature and leave time for the things that matter. In a word? ‘Uncomplicate.’”