Power to “Uncomplicate.”

Cercone Brown Company Logo

File this under, “Nice!”  Consumer insight company C/E/B/ Iconoculture included CerconeBrownCompany’s brand strategy for women’s retailer J.Jill as a trend to watch: “Boomer women want stylish ‘wearever’ fashions that make looking good second nature and leave time for the things that matter. In a word? ‘Uncomplicate.’”


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