How Brands are Adapting to a Changing (Consumer) Environment
In 2016, the world saw a rise in temperature. In fact, it was recorded as the highest on record thus far. With this shift in climate has come a significant change in consumer behavior. Many people are emphasizing an environmental consciousness and embracing what we call an ‘eco-fad’.
So, how are brands positioning themselves to adapt to this profound environmental mindset amongst its customers?
Moving Away from Plastic Bottles
S’well was launched in 2010 with a mission to reduce the amount of plastic bottles. Using a recycling bottle can help one consumer save up to 1460 plastic bottles per year.
In its latest collection of bottles, S’well collaborated with Lily Pulitzer and Starbucks to bring other brands into the cause.
Plant your Pencil
Sprout is a green startup that makes sustainable pencils that you can plant after you finish using them. The seed in the eraser capsule blossoms into either flowers, fruits, herbs or vegetables.
Drink More Beer, Save the World
A New Zealand beer company DB Breweries organized a series of fun and creative sequel campaigns to promote the importance of conserving their beaches. DD Breweries beer bottles can be crushed into sand to help restore the receding beaches – and all the consumer has to do is chug a beer!
Eco your Journey
Tesla is known as a car company accelerating the world’s transition to sustainable energy. With a focus on energy innovation, Tesla raised the bar for all other auto-makers in 2012 after introducing Model S – the world’s first premium electric sedan.
With more emphasis being placed on environmental awareness, there is definitely room for brands with environmental activation missions to get involved.