Sips and Sun: CBC Takes on Sonoma
Sonoma Wine Country: the perfect spot to hole up for a long weekend with a bottle of California’s finest and *drink* in the West Coast sunset.
Which is exactly how 20 editors and influencers spent their time when they attended our annual CBC Cooking Cottage from May 5-10, 2017.
Cooking Cottage is part of the CBC House Programs: experiential marketing activations where we connect great lifestyle journalists with unforgettable brands in idyllic, organic settings. Those invited to this year’s Cooking Cottage were booked dawn to dusk with various activities, dining experiences, and social opportunities – all of which featured brands and products handpicked by CBC. Traditional media attendees included representatives from publications like Women’s Health, The Oprah Magazine, and Martha Stewart. Keeping with the times, well-known digital influencers Broma Bakery and Joy the Baker participated in this year’s event.
The daily activities included a mix of the best to-do’s in Sonoma, California.
Day 1: The first taste of Wine Country
CBC gave editors a classic introduction to Sonoma – a plate full of food and a never-dry wine glass! Good Food Made Simple hosted a beautiful lunch, which was followed by a wine-tasting with Patz & Hall Winery.
The evening concluded with a Fondue Party with Folie à Deux to tease our taste buds and then a breathtaking wine cave dinner with Stonewall Kitchen.
Day 2: A gourmet day
Editors started the day with an endorphin kick and a view of the Redwoods. KeVita hosted a hike through Jack London State Park during Session One and a yoga class in Arrowood Vineyard during Session Two.
Of course, we couldn’t let our guests go hungry! Breakfast with ThermoMix kicked our metabolisms into high-gear, followed by a lunch hosted by . Attendees from session one were treated with a surprise guest chef – Charlie Palmer!
In true Sonoma fashion, daily wine-tasting began at 2 pm with Antica Winery and paved the way for the build-your-own sundae bar with Halo Top.
The evening feast consisted of a cocktail hour with Harvest Snaps, wine tasting with Conn Creek & Stag’s Leap Winery, and a cooking demonstration and pasta dinner made by Barilla.
Day 3: Sending them off in smooth style
Our motto is, there’s always time for one more adventure. Dole delivered by sending the editors off with a lesson in smoothie making.
Sound too good to be true? Don’t just take our word for it. Check out all of the posts via the #CBCcottage hashtag. Interested in leveraging our experiential marketing programs for your brand? Email us!
Until next time, Sonoma.